# Adorable Snowman Adoptions The Adopt a Snowman Pop-Up Shop Promoted Disney's Frozen By Laura McQuarrie | Published 2014-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/disneys-frozen References: [prexamples](http://prexamples.com/2014/03/disney-give-kids-the-chance-to-adopt-a-snowman-in-cute-frozen-dvd-release-campaign/) & [youtu.be](http://youtu.be/IgcuKwt2a64) [Disney's](https://www.trendhunter.com/trends/disneys-zootopia-2) 'Frozen' has become a huge hit for both kids and adults and if there's one thing you can count on Disney for, it's creating magic. This year, London was in serious need of some magic, as it was the first time in 12 years that it didn't get any snow during the winter. So, on the last day of the season, Disney decided to step in. The 'Adopt a Snowman' [pop-up shop](https://www.trendhunter.com/trends/world-of-miniverse) was set up near Covent Garden, giving Londoners a chance to enjoy the last day of winter to the fullest. The shop was set up with a number of pre-dressed snowmen inspired by the [loveable Olaf from Frozen](https://www.trendhunter.com/trends/frozen-advent-countdown-calendar), which people could take home with them. Even though Frozen has been out for quite some time now, this was a brilliant way to remind people that it will be coming out on Blu-ray and DVD at the end of this month. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Promotional Pop-up Shops:** Businesses can create unique experiences through promotional pop-up shops to generate buzz around their products or services. - **Brand Enthusiasm:** Engaged customers can be excited about product releases, and this enthusiasm can be harnessed for promotional opportunities. - **Physical Advertising:** Physical advertisements and unique installations can act as a draw for customers and make a strong impression. ### Who This Affects Most - **Film and Entertainment:** Brands in the entertainment industry can use physical advertising to engage customers and build excitement around upcoming releases. - **Retail:** Retailers can utilize pop-up shops to attract customers and create a unique shopping experience that encourages purchases. - **Tourism and Hospitality:** Businesses in tourism and hospitality can use interactive pop-up installations and experiences to showcase their offerings and draw in customers. ## Related on Trend Hunter - [Animated Film Pop-Up Tours](https://www.trendhunter.com/trends/disneys-zootopia-2.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md) - [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md) - [Global Holiday Giving Journeys](https://www.trendhunter.com/trends/disney-ultimate-toy-drive.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md)