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# Nostalgic Disney Basketball Apparel
The Disney x Junk Food NBA Collection is Perfect For Game Day

By Grace Mahas | Published 2020-09-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/disney-x-junk-food-nba-collection
References: [elitedaily](https://www.elitedaily.com/p/the-disney-x-junk-food-nba-collection-is-the-game-changer-you-need-this-season-32709585) & [store.nba](https://store.nba.com/los-angeles-lakers/mens-los-angeles-lakers-junk-food-purple-disney-mickey-squad-t-shirt/t-25927424+p-7144124044581+z-9-1707380382?_ref=p-CLP:m-GRID:i-r0c0:po-0)

With basketball season finally here, you can now rep your favorite team in style thanks to the new Disney x Junk Food NBA Collection. The new, limited edition capsule takes a nostalgic approach to the sport with '90s inspired pieces that offer an on-trend aesthetic.

Featuring Mickey, Goofy, and Donald Duck, the collection of t-shirts and long-sleeves boast a loose, athleisure fit for multiple NBA teams. Fans of the Miami Heat, Boston Celtics, and Los Angeles Lakers are now in luck with this hip capsule that denotes a sophisticated but casual vibe.

The chic Disney x Junk Food NBA Collection is now available to purchase online through the NBA store with prices starting at $35 USD.

Image Credit: Disney, Junk Food, NBA

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 58% | Activity: 49% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Nostalgic Sportswear:** Incorporating retro designs and branding into sportswear collections to tap into the nostalgia trend.
- **Character Licensing:** Collaborating with popular media franchises to release branded merchandise that appeals to both fans and sports enthusiasts alike.
- **Athleisure Aesthetic:** Creating sportswear collections that combine comfort, functionality, and fashion-forward design to cater to the athleisure trend.

### Sectors Adopting This

- **Sports Apparel:** Sports apparel brands can collaborate with media franchises to release trendy collections that appeal to a wider audience beyond athletes.
- **Licensing:** Licensing agencies can partner with sports apparel brands to create collections that cater to fans of popular media franchises.
- **Fashion Retail:** Fashion retailers can incorporate sportswear collections that cater to the athleisure trend, featuring retro designs and popular character branding.

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