# Celebratory Cartoon-Covered Couture The Latest Disney x Gucci Collaboration is Playful By Michael Hemsworth | Published 2020-01-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/disney-x-gucci References: [highsnobiety](https://www.highsnobiety.com/p/disney-gucci-chinese-new-year-collection-shop/) & [gucci](https://www.gucci.com/) The Spring/Summer 2020 [Disney](https://www.trendhunter.com/trends/forever-21-x-disney) x [Gucci](https://www.trendhunter.com/trends/colorful-lifestyle-collection) capsule collection has been unveiled as a new range of styles that highlight a cartoony aesthetic for fans of high-fashion and cartoons to appreciate. The collection has been unveiled just in time for Chinese New Year and, in celebration of the Year of the Rat, highlights [Mickey Mouse throughout](https://www.trendhunter.com/trends/mickey-mouse-friends-ski) in a number of manners. This includes the classic Gucci monogram paired with the cartoon character peppered throughout, sneakers with him in a lounging position and much more. The Spring/Summer 2020 Disney x Gucci capsule collection is available now and is being promoted with a lookbook shot by Harmony Korine at Disneyland. The snaps capture various models hanging out with Mickey Mouse, traipsing around the park and embracing a youthful experience. Image Credit: Gucci ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 75% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Cartoon-inspired Fashion:** There is an opportunity to innovate in the fashion industry by incorporating cartoon characters into their designs. - **Collaborations Between Brands:** More opportunities are available to brands to collaborate with other brands to create unique products that appeal to a wider audience. - **Nostalgia Marketing:** Marketing campaigns that tap into nostalgia and childhood memories can be a successful strategy for brands. ### Industries Being Reshaped - **Fashion:** Fashion designers can partner with cartoon brands to appeal to a wider audience and create unique, playful designs. - **Entertainment:** Cartoon brands can collaborate with high-end fashion brands to expand their reach and create new revenue streams. - **Marketing and Advertising:** Marketing agencies can help brands tap into nostalgia and childhood memories to create effective advertising campaigns. ## Related on Trend Hunter - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [Cozy Cartoon-Themed Collaborations](https://www.trendhunter.com/trends/pleasing-3.md) - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md) - [Cartoon-Themed Performance Wear](https://www.trendhunter.com/trends/disney-x-lululemon.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md) - [Wintry Disney Ski Apparel](https://www.trendhunter.com/trends/mickey-mouse-friends-ski.md) - [Whimsical Activewear Collabs](https://www.trendhunter.com/trends/lululemon-x-disney.md) - [Holiday Animation Capsule](https://www.trendhunter.com/trends/kith-x-pixar-holiday-2025.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md)