# Redesigned Disney Stores The New Disney Stores Connects Consumers to the Theme Park Experience By Laura McQuarrie | Published 2017-10-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/disney-store References: [nytimes](https://www.nytimes.com/2017/09/26/business/media/disney-stores.html) & [ShopDisney](http://ShopDisney.com) One [Disney](https://www.trendhunter.com/trends/disney-1) store retail location has been completely reworked to offer a simpler layout, [themed product collections](https://www.trendhunter.com/trends/west-edmonton-mall) and a better connection to the happenings at Disney's theme parks. The the Northridge Fashion Center in Los Angeles, California, now serves as a prototype for future Disney stores. Inside the space, kids are able to view the daily parades happening at Disneyland in California and Walt Disney World in Florida on [live video screens](https://www.trendhunter.com/trends/sephora-store-of-the-future). To make kids feel like they're actually watching the parade in person, store employees come around to bring out cushions, light-up Mickey Mouse ears and carts full of confectionery treats. With these in-store screens, Disney also has the potential to host Disney movie premieres and other family-friendly special events for kids of all ages. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Themed Retail Experiences:** Redesigned Disney Stores offer themed product collections, live video screens, and interactive experiences to enhance the retail experience. - **Connecting Physical and Digital Experiences:** The integration of live video screens and special events in-store connects consumers to the theme park experience, blurring the lines between physical and digital realms. - **Enhanced Customer Engagement:** Disney Stores' redesign focuses on creating a more immersive and engaging experience for customers, with employees bringing out cushions, light-up Mickey Mouse ears, and carts full of treats during live parade viewings. ### Where This Applies - **Retail:** The redesigned Disney Stores showcase innovative ways to enhance the retail customer experience by creating immersive, themed environments and connecting physical and digital experiences. - **Entertainment:** By integrating live video screens and hosting special events, Disney Stores create opportunities for movie premieres and family-friendly experiences that extend beyond theme parks. - **Hospitality:** The reimagined Disney Stores bring the magic of the theme park experience to retail spaces, providing a unique and immersive experience for visitors. ## Related on Trend Hunter - [Exclusive Subscription-Based Merchandise](https://www.trendhunter.com/trends/disney-1.md) - [Whimsical Store Expansions](https://www.trendhunter.com/trends/miniso-jakarta.md) - [Animation-Inspired Themed Hotels](https://www.trendhunter.com/trends/pixar-place-hotel.md) - [Cartoon-Inspired Pizza Merchandise](https://www.trendhunter.com/trends/disney-eats-1.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Immersive IP-Themed Stores](https://www.trendhunter.com/trends/west-edmonton-mall.md)