# Free Branded Racing Games 'Disney Speedstorm' Will be Free for All Players on September 28th By Colin Smith | Published 2023-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/disney-speedstorm-1 References: [kitguru.net](https://www.kitguru.net/gaming/joao-silva/disney-speedstorm-will-become-free-to-play-starting-september-28th/) & [store.steampowered](https://store.steampowered.com/app/1537830/Disney_Speedstorm/)  Disney Speedstorm is a kart racing game that features characters from various Disney and Pixar movies, such as Toy Story, Beauty and the Beast, and Monsters Inc. The game was developed by [Gameloft Barcelona](https://www.trendhunter.com/trends/disney-speedstorm) and published by Gameloft. It was released in Early Access on April 18, 2023, for Switch, [Xbox Series X/S](https://www.trendhunter.com/trends/the-crew-motorfest), [Xbox One](https://www.trendhunter.com/trends/crash-team-rumble), PS5, PS4, and PC. The game will officially launch as a free-to-play title on September 28, 2023. The game offers both competitive and co-op modes, where players can race against each other or team up to complete challenges. The game also has a customization system, where players can unlock and purchase different costumes, karts, and power-ups for their racers. The game has tracks based on the worlds of the Disney and Pixar films, such as Andy’s Room, Beast’s Castle, and Monstropolis. Image Credit: Gameloft, Disney ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 34% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Free-to-play Gaming:** The popularity of free-to-play gaming offers opportunities for game developers to monetize through in-game purchases and advertisements. - **Cross-promotion:** Cross-promotion between different franchises and intellectual properties creates new and engaging experiences for players, while also expanding brand reach. - **Customization and Personalization:** The demand for customization options in gaming presents opportunities for developers to create unique and personalized experiences for players. ### Where This Applies - **Gaming:** The gaming industry can leverage free-to-play models and cross-promotion strategies to attract and retain players, and increase revenue. - **Entertainment:** The entertainment industry can explore partnerships with game developers to create branded gaming experiences that engage fans and promote their franchises. - **E-commerce:** E-commerce platforms can tap into the demand for in-game customization options by offering virtual items and accessories for purchase. ## Related on Trend Hunter - [Branded Racing Party Games](https://www.trendhunter.com/trends/disney-speedstorm.md) - [Magical Adventure Games](https://www.trendhunter.com/trends/disney-dreamlight-valley.md) - [Open-World Racing Games](https://www.trendhunter.com/trends/the-crew-motorfest.md) - [Toy-Themed Racing Games](https://www.trendhunter.com/trends/lego-2k-drive.md) - [Co-Branded Metaverse Games](https://www.trendhunter.com/trends/disneyland-game-rush.md) - [Open-World Racing Games](https://www.trendhunter.com/trends/mario-kart-world.md) - [Comic-Style Racing Games](https://www.trendhunter.com/trends/nfs-unbound.md) - [Multiplayer Arcade-Style Racers](https://www.trendhunter.com/trends/horizon-chase-2-switch.md) - [Free-to-Play Battle Royale Games](https://www.trendhunter.com/trends/fall-guys.md)