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# Enchanted Smartphones
Disney & Sharp Ventures into the Mobile Business Together

By Matt Ho | Published 2011-01-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/disney-sharp
References: [ubergizmo](http://www.ubergizmo.com/2011/01/disney-smartphones/) & [disneymobile.jp](http://disneymobile.jp/news/disney/20110114)

They bought [Pixar](https://www.trendhunter.com/trends/magical-companion), they bought [Marvel](https://www.trendhunter.com/trends/disney-x-epic-games), and now Disney is getting ready to take over the smartphone market with the [Disney & Sharp](https://www.trendhunter.com/trends/samsung-the-framedisney100-edition-tv) collaboration.

Disney & Sharp mobile has just announced that they will be unveiling a series of smartphones that'll be a hit with adults and kids. The phones will be a re-branded version of the Sharp Galapagos 003SH--the model that supports 3D glassless screens. The Disney & Sharp smartphones are expected to hit the market in February.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 18% | Activity: 23% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Disney-branded Smartphones:** Opportunity for other entertainment companies and brands to collaborate with smartphone manufacturers to create branded phones that cater to specific demographics and interests.
- **3D Glassless Screens:** Opportunity for smartphone manufacturers to invest in developing more advanced and affordable 3D technology to stay competitive in the market.
- **Kid-friendly Smartphones:** Opportunity for smartphone manufacturers to create phones specifically designed for kids, with features that limit access to adult content and promote safety and education.

### Sectors Adopting This

- **Entertainment:** Opportunity for entertainment companies to expand their brand and reach by collaborating with smartphone manufacturers to create innovative products and experiences.
- **Consumer Electronics:** Opportunity for consumer electronics companies to differentiate themselves in the crowded market by investing in advanced technology and unique features.
- **Education:** Opportunity for educational companies to partner with smartphone manufacturers to create phones with features and apps aimed at promoting learning and skill development.

## Related on Trend Hunter

- [Celebratory Animation TV Models](https://www.trendhunter.com/trends/samsung-the-framedisney100-edition-tv.md)
- [Anime-Themed Smartphones](https://www.trendhunter.com/trends/Pokemon-Galaxy-Z-Flip-3.md)
- [Character-Themed Cleaning Products](https://www.trendhunter.com/trends/scrub-daddy-and-disney.md)
- [Pixel-Style Role-Play Games](https://www.trendhunter.com/trends/disney-4.md)
- [Villainous Mobile Device Accessories](https://www.trendhunter.com/trends/disney-villains-x-casetify.md)
- [Wizard-Themed Edition Smartphones](https://www.trendhunter.com/trends/wizardthemed-edition-smartphone.md)
- [Children-Catering Voice Assistants](https://www.trendhunter.com/trends/magical-companion.md)
- [Animation Movie-Themed Tech Accessories](https://www.trendhunter.com/trends/animation-moviethemed-tech-accessories.md)
- [Family-Friendly Tech Accessory Designs](https://www.trendhunter.com/trends/casetify-x-toy-story.md)
