# Ballooning Bridges The Tower Bridge Interrupted by Disney-Pixar's 'UP' Film Stunt By Shelby Lee Walsh | Published 2009-10-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/disney-pixars-film-up-publicity-stunt References: [notcot.org](http://www.notcot.org/post/25250/) & [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2009/10/02/tower-bridge-balloons/) Now this is a PR stunt! [Disney](https://www.trendhunter.com/trends/pixar-place-hotel) recently did an epic event for the launch of Disney-[Pixar](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile)’s film ‘UP.’ The Tower Bridge opened up to make way for a [giant hot air balloon](https://www.trendhunter.com/trends/woven-gateway-and-sky-ring) (which appeared to be thousands of balloons all together). According to Cakehead Loves Evil, there were 500 mini balloons woven together with 18 miles of thread to create the contraption which sailed through the famous bridge. There couldn’t have been a more perfect stunt to launch Disney-Pixar’s film ‘UP.’ ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **PR Stunts:** Disruptive innovation opportunities in the PR industry to create unique and attention-grabbing events for brand promotion. - **Film Marketing:** Opportunities for disruptive innovation in the film industry to create memorable and interactive experiences for film launches. - **Balloon Technology:** Innovative possibilities in balloon technology industry for creating unique and larger-than-life installations and structures. ### Industries Being Reshaped - **PR:** Opportunities in the PR industry to incorporate creative and attention-grabbing methods for brand promotion. - **Film:** Disruptive innovation opportunities in the film industry to create engaging and immersive marketing campaigns. - **Balloon:** Innovative possibilities in the balloon industry to explore new applications and designs for large-scale balloon installations. ## Related on Trend Hunter - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md) - [Artful Cartoonish Canal Bridges](https://www.trendhunter.com/trends/canal-skybridge.md) - [Unique Urban Event Hires](https://www.trendhunter.com/trends/private-hire.md) - [Riviera-Inspired Dining Experiences](https://www.trendhunter.com/trends/hot-air-balloon-dining.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [High Wire City Stunts](https://www.trendhunter.com/trends/philippe-petit.md) - [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md) - [Animation-Inspired Themed Hotels](https://www.trendhunter.com/trends/pixar-place-hotel.md) - [Heritage Tower Suspensions](https://www.trendhunter.com/trends/50-fenchurch-street-project.md)