# Disney Princess Phones Softbank and Disney Launch New Phone in Japan By wang fangqing/ Frances Wang | Published 2010-03-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/disney-phone References: [k-tai.impress.co.jp](http://k-tai.impress.co.jp/docs/news/20100302_352168.html) & [disneymobile.jp](http://disneymobile.jp/product/dm005sh/) The long term business relationship between [Disney](https://www.trendhunter.com/trends/samsung-the-framedisney100-edition-tv) and [Softbank](https://www.trendhunter.com/trends/chord-signalling), [Japan](https://www.trendhunter.com/trends/National-AI-ecosystems)’s leading mobile network carrier, resulted in an eye-catching 3G mobile phone: the DM0055H. Based on the phone model of Sony’s 942SH, the new phone has a VGA LCD display as big as 3.4 inches and an 8 megapixel camera. Embedded with glittering limestones, the phone also impresses users with its adorable Disney features such as the Mickey-shaped key, the Disney-themed wallpaper and a new application -- Disney character photo-maker. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Customized Collaboration:** The integration of beloved Disney characters into smartphone features presents an opportunity for customized collaboration between entertainment and technology companies. - **Enhanced Personalization:** The incorporation of Disney-themed wallpapers and Mickey-shaped keys showcases a trend towards enhanced personalization in smartphone design. - **Luxurious Aesthetics:** The inclusion of glittering limestones in the phone design reflects a trend towards luxurious aesthetics in mobile devices. ### Who This Affects Most - **Entertainment:** The collaboration between Disney and Softbank highlights the potential for innovative partnerships and product offerings in the entertainment industry. - **Telecommunications:** The launch of the Disney-themed phone by Softbank demonstrates the telecommunications industry's ability to tap into niche markets and consumer preferences through unique device designs. - **Consumer Electronics:** The incorporation of Disney features and customized applications in the phone showcases the potential for disruptive innovation in the consumer electronics industry, focusing on personalization and unique design elements. ## Related on Trend Hunter - [Anime-Inspired Smartphone Models](https://www.trendhunter.com/trends/samsung-doraemon-special-edition-galaxy-z-flip6.md) - [Retro-Chic Nostalgic Flip Phones](https://www.trendhunter.com/trends/barbie-phone.md) - [Iconic Doll-Inspired Pink Phones](https://www.trendhunter.com/trends/barbie-flip-phone.md) - [Celebratory Animation TV Models](https://www.trendhunter.com/trends/samsung-the-framedisney100-edition-tv.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Cartoon-Themed Bluetooth Speakers](https://www.trendhunter.com/trends/honor.md) - [Sparkling Detailed Princess Dolls](https://www.trendhunter.com/trends/american-girl-doll-1.md) - [Villainous Mobile Device Accessories](https://www.trendhunter.com/trends/disney-villains-x-casetify.md) - [Anime-Themed Smartphones](https://www.trendhunter.com/trends/Pokemon-Galaxy-Z-Flip-3.md)