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# Fairytale Water
HINT Essence Water "Transforms" for Disney's "The Princess and the Frog"

By John Muldoon | Published 2009-12-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/disney-hint-essence-water
References: [drinkhint](http://www.drinkhint.com)

Hint Essence Water has created a branded bottle to coincide with the release of [Disney](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile)’s “The [Princess and the Frog](https://www.trendhunter.com/trends/princess-cruises-pours).”

This water lives up to all of the hype of the new movie! Offered in their signature [Blackberry](https://www.trendhunter.com/trends/probioticinfused-sparkling-beverage) flavor, the all natural flavored water is refreshing and perfect for the family. With no calories or sugar, this water is a perfect backpack stuffer for kids and hydrating beverage for everyone. “The Princess and the Frog” bottle is only available for a limited time so be sure to pick it up.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 14% | Activity: 27% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Branded Bottles:** Opportunity for companies to create limited edition branded bottles to coincide with the release of movies and other popular media.
- **All-natural Flavored Water:** Growing demand for all-natural flavored water as a healthy and refreshing alternative to sugary beverages.
- **Limited Time Offerings:** Businesses can create limited time offerings to generate hype and create a sense of urgency among consumers.

### Who This Affects Most

- **Beverage Industry:** Opportunity for beverage companies to tap into popular media and create branded products to boost sales and brand awareness.
- **Entertainment Industry:** Collaborations between entertainment brands and other industries offer opportunities for cross-promotion and mutual benefit.
- **Health and Wellness Industry:** Growing demand for healthy and natural alternatives creates opportunities for businesses to innovate in the health and wellness sector.

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