# Magic Kingdom Check-Ins Gowalla & Disney Team Up to Check You into Space Mountain By Michael Hines | Published 2010-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/disney-gowalla References: [fastcompany](http://www.fastcompany.com/1703641/disney-teams-with-gowalla-for-massive-location-based-branding) Starting next year, [Disney](https://www.trendhunter.com/trends/magicband) and Gowalla will team up to provide [location-based check-ins](https://www.trendhunter.com/trends/countryquest) to every [Disney park and resort](https://www.trendhunter.com/trends/disneyland-resort) in the U.S. The service will let Gowalla's 600,000+ subscribers check into Disney rides and attractions, earning them the soon-to-be-coveted Disney badges and pins. The move is a good one for both Disney and Gowalla. Gowalla's subscriber base is increasing, and Disney has started to ride the location-based wave at just the right time. The Disney check-in service will be available via a Gowalla app and should be online in early 2011. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Location-based Check-ins:** The trend of location-based check-ins is growing, offering opportunities for businesses to engage with customers in real-time and enhance their overall experience. - **Partnerships in the Tech Industry:** Collaborations between tech companies and established brands can lead to innovative solutions that leverage both their user bases and expertise. - **Gamification in Tourism:** By incorporating game-like elements such as badges and rewards, businesses in the tourism industry can create interactive experiences that engage and incentivize visitors. ### Who This Affects Most - **Hospitality:** The hospitality industry can benefit from implementing location-based check-ins to provide personalized services and enhance guest experiences. - **Technology:** Tech companies can explore partnerships with established brands like Disney to create innovative location-based platforms that cater to specific industries. - **Tourism:** Gamification strategies can be employed by tourism businesses to attract and engage visitors by providing unique and rewarding experiences. ## Related on Trend Hunter - [Interactive Resort Assistants](https://www.trendhunter.com/trends/hey-disney.md) - [TikTok Disney Collabs](https://www.trendhunter.com/trends/tiktok-and-disney.md) - [Co-Branded Metaverse Games](https://www.trendhunter.com/trends/disneyland-game-rush.md) - [Inclusivity-Fostering Image Banks](https://www.trendhunter.com/trends/image-bank.md) - [Digital Vacation Experiences](https://www.trendhunter.com/trends/fantasyland-hotel.md) - [Magical Adventure Games](https://www.trendhunter.com/trends/disney-dreamlight-valley.md) - [Cartoon Movie NFT Capsules](https://www.trendhunter.com/trends/disney-pinnacle.md) - [Digitized Travel Wishlists](https://www.trendhunter.com/trends/wish2go.md) - [Children-Catering Voice Assistants](https://www.trendhunter.com/trends/magical-companion.md)