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# Remote-Controlled Mermaids
Jada Toys' Disney Ariel Radio Control Doll Rides on a Sea Horse

By Meghan Young | Published 2015-02-23 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/disney-ariel
References: [walmart](http://www.walmart.com/ip/Jada-Toys-Disney-Ariel-Radio-Control/35119657) & [disney](http://www.disney.com)

The [Disney Ariel Radio Control](https://www.trendhunter.com/trends/the-little-mermaid-1) toy shows children that mermaids can ride the waters similarly to humans. Of course, they do so with the help of sea horses. In this case, the beautiful red-headed princess sits astride a magnificent purple steed, which can be directed with a remote control. A fun alternative to more traditional toy cars, this Disney Ariel doll will inspire children to go on fun adventures.

Those who are particularly taken with the [Little Mermaid](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection) will appreciate how this Disney Ariel Radio Control toy doesn't require being close to water. Not to mention that it introduces a decidedly female twist to a male-dominated toy. [Remote controlled toys](https://www.trendhunter.com/trends/remotecontrolled-cars) can easily appeal to both genders in different and creative ways. In this case, the Disney Ariel Radio Control toy looks to a very popular franchise.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 40% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Remote-controlled Toys:** Companies can explore the integration of remote-controlled technology to traditional toy designs to create unique play experiences.
- **Non-traditional Gender Toys:** Companies can cater to both genders by introducing unconventional designs in traditionally gender-specific toy categories.
- **Cross-franchise Merchandising:** Companies can tap into the popularity of different franchises and combine them in unique ways to create new and exciting merchandise for consumers.

### Industries Being Reshaped

- **Toy Industry:** Companies can explore the use of remote-controlled technology for both traditional and unconventional gender-specific toy designs.
- **Entertainment Industry:** Companies can collaborate with popular franchises to create cross-franchise merchandise that expands on the universes of each franchise and appeals to a broader audience.
- **Consumer Electronics Industry:** Companies can develop innovative remote-controlled technologies that can be applied to various industries, such as toys, home appliances, and surveillance systems, among others.

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