# Platform Tonal Branding Updates Disney+ Launches a Look at its New Visual Rebranding By Amy Duong | Published 2024-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/disney-3 References: [designtaxi](https://designtaxi.com/news/426456/Disney-Sheds-The-Blues-And-Quietly-Refreshes-Its-Logo/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.5.0-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F426456%2FDisney-Sheds-The-Blues-And-Quietly-Refreshes-Its-Logo%2F&url=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fdisney%2Fid1446075923&xs=1&xtz=240&xuuid=a911326173134b6c8153f1dc5919ed44&xjsf=other_click__contextmenu%20%5B2%5D)  Disney+ recently announced that it is rebranding, altering the iconic blue logo to a tonal update that is more towards a green hue. As a result, the background of the logo leans toward the teal shade. The media giant boasts a refreshed look that is likely linked to Disney+'s full integration process with Hulu, which is connected to a neon green hue. Since December last year, [Disney Bundle](https://www.trendhunter.com/trends/reimagine-tomorrow) subscribers will have access to the beta iteration, which allows users to watch Hulu shows with the Disney+ app. This can be accessed with other Disney brands including Marvel, [National Geographic](https://www.trendhunter.com/trends/disney-1), [Star Wars](https://www.trendhunter.com/trends/disney-x-epic-games), and Pixar. It's updated on the Apple App Store with plans to update later on Google Play Store. Image Credit: Disney+ / Apple App Store ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 26% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Tonal Branding Evolution:** The shift from the iconic blue logo to a green hue represents a fresh look for Disney+ and potential branding opportunities. - **Integrated Streaming Services:** The integration of Disney+ with Hulu signals a broader trend towards bundled streaming services for enhanced user experience. - **Cross-platform App Access:** The beta iteration allowing Hulu shows on the Disney+ app hints at a trend where seamless cross-platform content consumption becomes more common. ### Sectors Adopting This - **Media & Entertainment:** In the media and entertainment industry, there are opportunities for companies to explore updated branding strategies and integrated content offerings for a more cohesive viewer experience. - **Technology:** Technology companies can innovate by creating seamless interfaces that enable cross-platform content access, catering to the increasing demand for integrated streaming services among consumers. - **Digital Marketing:** Within digital marketing, businesses can tap into the trend of tonal branding evolution to refresh their visual identities and align with the growing interest in cohesive brand aesthetics. ## Related on Trend Hunter - [Inclusivity-Focused Media Initiatives](https://www.trendhunter.com/trends/reimagine-tomorrow.md) - [Redesigned Messaging App Platforms](https://www.trendhunter.com/trends/whatsapp-update-2.md) - [Exclusive Subscription-Based Merchandise](https://www.trendhunter.com/trends/disney-1.md) - [Retro-Tinged Social Logos](https://www.trendhunter.com/trends/twitter-blue-1.md) - [Adventurously Reimagined Logo Designs](https://www.trendhunter.com/trends/reimagined-logo-desgin.md) - [Travel-Focused Rebranding Initiatives](https://www.trendhunter.com/trends/travel-and-expense.md) - [Approachable Retailer Branding Updates](https://www.trendhunter.com/trends/walmart-brand-refresh.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [TikTok Disney Collabs](https://www.trendhunter.com/trends/tiktok-and-disney.md)