# Coffee Disloyalty Programs
Peet's Coffee Accepts Points from Rival Brands on National Coffee Day

By Laura McQuarrie | Published 2023-09-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/disloyalty-program
References: [prnewswire](https://www.prnewswire.com/news-releases/peets-introduces-disloyalty-program-allowing-customers-to-redeem-rewards-points-from-rival-brands-on-national-coffee-day-301938136.html) & [peetsdisloyalty](https://peetsdisloyalty.com/)

![Coffee Disloyalty Programs](https://cdn.trendhunterstatic.com/thumbs/516/disloyalty-program.jpeg)

In a bold move away from traditional loyalty programs, some brands are embracing "disloyalty" programs that empower consumers to break free from the norm and celebrate their freedom of choice. For one day only on National Coffee Day, Peet's Coffee will be accepting rewards points from rival brands as part of a new Disloyalty Program. This means that coffee lovers can use rewards points from brands like Starbucks, Tim Hortons, Coffee Bean and Tea Leaf, and many others.

Innovative initiatives like the Disloyalty Program from Peet's Coffee encourage customers to explore different options, promoting a sense of independence and self-expression. By embracing disloyalty, brands are not only acknowledging the diverse preferences of their consumers but also fostering a more inclusive and value-driven relationship with their customer base.