# Natural Hard Seltzer Launches Diskin Cider Will Be Debuting Its Lola Range of Seltzers in August By Kalin Ned | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diskin-cider References: [visitmusiccity](https://www.visitmusiccity.com/media/press-release/2019/diskin-cider-prepares-launch-new-hard-seltzer-product-line) & [diskincider](https://www.diskincider.com/pages/the-cidery) On August 3rd, 2019 in Nashville, Tennessee, craft-oriented company Diskin Cider will be debuting its first-ever range of [hard seltzers](https://www.trendhunter.com/trends/ntrl-strawberry). Named 'Lola,' the first launch will be limited edition. A 12 oz can of the product boasts only [110 calories](https://www.trendhunter.com/trends/vodka-refreshers) and four percent of alcohol by volume. In addition, the drink will also be gluten-free. During production, Diskin Cider will only use natural ingredients. The base of the sparkly seltzer consists of [fresh-pressed juice](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). The flavoring will be berry as the beverage boasts a combination of strawberry, blackberry, blueberry, and tart cherry juice. To mark the launch of the Lola range, Diskin Cider is hosting an all-ages event at its tasting room. Opened to the public, the happening will boast games, a tiki bar, a live steel drum band, tastings and more. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft-oriented Seltzers:** Craft-oriented companies can capitalize on the growing trend of natural and low-calorie hard seltzers, offering unique flavors and high-quality ingredients. - **Natural Ingredients:** Companies can leverage the demand for natural products by using fresh-pressed juices and other natural ingredients in the production of hard seltzers. - **All-ages Tasting Events:** Hosting all-ages events at tasting rooms can attract a wider audience and create a memorable experience for consumers. ### Where This Applies - **Craft Beverage:** Craft beverage industry has an opportunity to expand its offerings and cater to health-conscious consumers by introducing natural hard seltzers to their product portfolio. - **Food and Beverage:** The food and beverage industry can tap into the growing demand for low-calorie and gluten-free alcoholic beverages by developing and marketing natural hard seltzers. - **Hospitality and Events:** Hospitality and event businesses can create unique experiences by hosting all-ages tasting events for hard seltzer launches, attracting both families and adult consumers. ## Related on Trend Hunter - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Earthy Springtime Seltzers](https://www.trendhunter.com/trends/lolo-hops.md) - [Peruvian Hard Seltzers](https://www.trendhunter.com/trends/pisco-disco.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Invigorating Light Ciders](https://www.trendhunter.com/trends/light-ciders.md) - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md)