# Biodegradable Credit Cards Disintegrate Spending With This Green Discover Card By Going Like Sixty | Published 2009-01-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/disintegrating-spending-first-biodegradeable-discover-card References: [treehugger](http://www.treehugger.com/files/2008/12/discover-launch-biodegradable-credit-card.php) & [discovercard](http://www.discovercard.com/) A lot of credit card companies are jumping on the greenwagon by offering [affinity cards](https://www.trendhunter.com/trends/bilt-card-20) that kick back a portion of their fees to green organizations. Now Discover has launched the first truly green card--one that is biodegradable. Astonishingly, 99% of the card's substance is made from [biodegradable PVC](https://www.trendhunter.com/trends/soft-drive1), which is said to degrade into the environment with minimal impact within 5 years. **Implications** - Biodegradable PVC is a relatively new concept that is created from a mixture of limestone, plasticizers and petroleum. With the news about global warming, it is important that big companies are stepping up to the plate and creating [eco-friendly items](https://www.trendhunter.com/trends/freshist-debuts1) that will give people the chance to support the environment. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Biodegradable Plastics:** There is an opportunity for more products made from biodegradable plastics to be introduced into the market, reducing the amount of plastic waste. - **Green Credit Cards:** There is a growing trend for credit card companies to offer affinity cards that donate a portion of their fees to green organizations. - **Sustainable Banking:** As the world becomes more environmentally conscious, there is an opportunity for banks to adopt sustainable practices and offer more eco-friendly products and services. ### Where This Applies - **Credit Card:** Credit card companies can capitalize on the growing trend of green credit cards and offer more options for customers who want to support environmental causes. - **Plastics Manufacturing:** There is a potential for growth in the biodegradable plastics market as consumers become more aware of their environmental impact and seek out eco-friendly products. - **Banking:** Banks can tap into the trend of sustainable banking by offering eco-friendly products and services that align with the values of environmentally conscious consumers. ## Related on Trend Hunter - [Secure Card Recycling Systems](https://www.trendhunter.com/trends/card-recycling-system.md) - [PVC-Free Gift Cards](https://www.trendhunter.com/trends/renovo-gift-card.md) - [Eco-Friendly Credit Cards](https://www.trendhunter.com/trends/rei-coop-mastercard.md) - [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md) - [Recycled Aircraft Credit Cards](https://www.trendhunter.com/trends/metal-credit-card.md) - [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md) - [Eco-Friendly Biodegradable Straws](https://www.trendhunter.com/trends/biodegradable-straw.md) - [Sustainability-Focused Biodegradable Vaporizers](https://www.trendhunter.com/trends/biodegradable-vaporizer.md) - [Biodegradable Cheese Packagings](https://www.trendhunter.com/trends/selfpacking-cheese.md)