# Channel-Flipping Campaigns The DishTV 2011 Ads Show How Quickly You Can Watch TV By Meghan Young | Published 2011-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dishtv-2011 References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/dishtv-news-cartoon-football/) & [mccannworldgroup](http://www.mccannworldgroup.com) Today, if you can't [instantly gratify your wants and needs](https://www.trendhunter.com/trends/highdefinition-screen), it almost isn't worth trying; the DishTV 2011 ad campaign addresses this notion by showing just how quickly you can flip through the cable provider's channels. So quickly, in fact, that the content in the channel below becomes blurred with the content of the channel on screen now. Conceived and executed by India-based ad agency McCann Erickson, the DishTV 2011 ad campaign is cleverly funny. Perfect for audiences of all ages, it really speaks to what we deem important while putting a fun and playful spin on it. I especially like how they made each ad so full of action. The Dishtv 2011 ad campaign featured art direction from Ratheesh P and illustrations by Vibin K Venugopal. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Instant Gratification:** The need for instant gratification is disrupting traditional TV viewing. - **Short Attention Span:** The trend towards short attention spans is driving the need for faster and more convenient access to TV content. - **Interactive Advertising:** Interactive campaigns like DishTV's are becoming more popular as advertisers look to engage audiences in unique ways. ### Industries Being Reshaped - **Television:** The TV industry must adapt to the changing viewing habits of consumers by incorporating faster and more convenient ways to access content. - **Advertising:** Advertisers must find new and innovative ways to engage audiences who have short attention spans and a desire for instant gratification. - **Entertainment:** The entertainment industry will need to focus on creating more highly engaging content in order to compete with the trend towards short attention spans and instant gratification. ## Related on Trend Hunter - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md)