# Chemical-Free Cleaning Soaps The Heirloom Dish Soap Has Sweet Fruity Fig Notes By M | Published 2015-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dish-soap References: [thekitchn](http://www.thekitchn.com/a-little-luxury-for-your-sink-from-murchison-hume-223855) & [murchison-hume](http://www.murchison-hume.com/collections/cleaners/products/heirloom-dish-soap?variant=364307321) For consumers searching for an all-natural and chemical free soap alternative to cleaning, the Heirloom Dish Soap by Murchison-Hume is an ideal alternative. The soap comes in a refreshing fig sent and uses an [environmentally friendly formula](https://www.trendhunter.com/trends/leaf-mineral) to clean away dirt and grime. The Heirloom Dish Soap is made from a mix of [all-natural ingredients](https://www.trendhunter.com/trends/charlies-soap-1) that can powerfully clear away dirt accumulated on pots, pans, plastic dishes, glass items and even septic tanks. The soap is infused with an [aromatic fruity fig scent](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner) that is sweet, subtle and classic. In addition this soap is packaged in a sleek glass bottle that is perfect for reusing by simply adding more soap in. The pump handle also conserves product use to reduce unwanted waste. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 30% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Chemical-free Cleaning Products:** The growing demand for all-natural and chemical-free cleaning alternatives presents an opportunity for companies to develop innovative products like the Heirloom Dish Soap. - **Environmentally Friendly Cleaning:** The shift towards environmentally friendly cleaning solutions creates a space for businesses to create disruptive innovations in the cleaning industry, such as the eco-friendly formula used in the Heirloom Dish Soap. - **Sustainable Packaging:** The increasing focus on sustainability opens doors for innovative packaging solutions that can reduce waste, like the sleek glass bottle used for the Heirloom Dish Soap. ### Industries Being Reshaped - **Cleaning Products Industry:** The rise in consumer demand for chemical-free cleaning alternatives creates opportunities for companies within the cleaning products industry to develop and market innovative products. - **Home Goods Industry:** The growing interest in environmentally friendly cleaning solutions presents a chance for companies in the home goods industry to offer disruptive products like the Heirloom Dish Soap. - **Packaging Industry:** The emphasis on sustainable packaging solutions creates a potential for innovation within the packaging industry to develop eco-friendly alternatives that reduce waste, such as the sleek glass bottle used for the Heirloom Dish Soap. ## Related on Trend Hunter - [Herbaceous Solid Soaps](https://www.trendhunter.com/trends/tomato-soap.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [Gardener-Targeted Soaps](https://www.trendhunter.com/trends/gardeners-soap-bar.md) - [Liquid Soap Concentrates](https://www.trendhunter.com/trends/etee.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md) - [Enzyme-Powered Dish Cleaning Soaps](https://www.trendhunter.com/trends/super-shine.md) - [Natural Cleaning Solutions](https://www.trendhunter.com/trends/charlies-soap-1.md)