# Colorful Dish Racks These Playful Dish Racks are Designed to Optimize Airflow By Mishal Omar | Published 2016-06-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dish-racks References: [design-milk](http://design-milk.com/fluid-design-discovery-dish-drainer-bertussi-design/?utm_source=feedly&utm_medium=webfeeds) & [behance.net](https://www.behance.net/gallery/34756991/DISCOVERY-DISH-DRAINER) Designed by Bertussi Design, these playful dish racks add a pop of color to the kitchen. The dish racks are relatively small and turn a normally mundane product into something that stands out. The racks come in four different colors, including a bright yellow, red, green and white. Inspired by "the [architectural and the automotive](https://www.trendhunter.com/trends/draken-bicycle-stand)," the dish drainer sits in a closed-off tray that collects water and prevents it from pooling out -- a feat that many dish racks on the market have not yet accomplished. Its multi-leveled vertical design optimizes airflow and allows for more space for dishes. These [colorful dish racks](https://www.trendhunter.com/trends/spaceefficient-drying) are perfect for [small apartments and homes](https://www.trendhunter.com/trends/lissome-r1) that like to couple style with function -- even in the kitchen. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Colorful Dish Racks:** Disruptive innovation opportunity: Design dish racks with playful colors to add a unique touch to kitchen decor. - **Optimized Airflow:** Disruptive innovation opportunity: Develop dish racks with multi-leveled vertical designs that enhance airflow, allowing for quicker drying of dishes. - **Closed-off Tray Design:** Disruptive innovation opportunity: Create dish racks with closed-off trays to collect water and prevent it from pooling out, solving a common issue in the market. ### Who This Affects Most - **Kitchenware:** Disruptive innovation opportunity: Incorporate stylish and functional dish racks into the kitchenware industry to cater to small apartments and homes. - **Home Decor:** Disruptive innovation opportunity: Integrate colorful dish racks into the home decor industry to provide unique and eye-catching kitchen accessories. - **Appliances:** Disruptive innovation opportunity: Partner with appliance manufacturers to develop innovative dish racks that incorporate optimized airflow and closed-off tray designs. ## Related on Trend Hunter - [Compact Portable Dish Racks](https://www.trendhunter.com/trends/dish-rack-2.md) - [Air-Circulating Laundry Racks](https://www.trendhunter.com/trends/clothes-drying-rack-concept.md) - [Vibrant Organizational Tools](https://www.trendhunter.com/trends/colorful-pegboard.md) - [Ergonomic Kitchen Dishwashers](https://www.trendhunter.com/trends/fotile-x20-max.md) - [Playful Sponge Holders](https://www.trendhunter.com/trends/sponge-holder1.md) - [Spinning Dishwasher Racks](https://www.trendhunter.com/trends/whirlpool-spinload-rack.md) - [Funky Colorful Storage Units](https://www.trendhunter.com/trends/colorful-storage-units.md) - [Removable Plate Shelving Systems](https://www.trendhunter.com/trends/gere-multifunctional-crockery-shelf.md) - [Vibrantly Colorful Dinnerware](https://www.trendhunter.com/trends/hellerware.md)