# Non-Fiction Streaming Services Discovery+ is Now Available to Download on The Roku Channel By Niko Pajkovic | Published 2022-05-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/discovery References: [mediaplaynews](https://www.mediaplaynews.com/discovery-svod-launches-on-the-roku-channel/) & [roku](https://www.roku.com/en-ca/whats-on/the-roku-channel) Leading streaming platform Roku has partnered with Hollywood studio Warner Bros. to launch 'Discovery+' on [The Roku Channel](https://www.trendhunter.com/trends/viaplay-group). Starting now, American viewers will be able to access the newly launched non-fiction-focused streaming service through The Roku Channel, where it is being offered in either an ad-supported or ad-free format. For those unfamiliar, Discovery+ is an all-new subscription-based service that is set to disrupt the highly competitive streaming landscape. The new service offers over 70,000 episodes of classic and current TV shows from a wide-ranging portfolio of non-fiction broadcasters. These include [Discovery Channel](https://www.trendhunter.com/trends/sling-tv-1), Animal Planet, HGTV, OWN, TLC, Magnolia Network, Food Network, Travel Channel, and more. “We look forward to further extending the reach of our exceptional library of lifestyle and real-life content to millions of Roku streamers and providing them increased optionality in how they access discovery+,” said Gabriel Sauerhoff, the SVP of Digital Distribution at [Warner Bros. Discovery](https://www.trendhunter.com/trends/warner-bros-discovery). Image Credit: Roku Channel ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 40% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Non-fiction Streaming:** Discover+ is offering a non-fiction-focused streaming service that is set to disrupt the highly competitive streaming landscape. - **Ad-supported Streaming:** The partnership between Roku and Warner Bros. provides Discover+ to American viewers in either an ad-supported or ad-free format. - **Multi-network Streaming:** Discover+ offers a wide-ranging portfolio of non-fiction broadcasters with over 70,000 episodes of classic and current TV shows. ### Where This Applies - **Streaming Services:** Discover+ is expanding the options and choices of streaming services, focusing on non-fiction content that appeals to a specific audience. - **Entertainment Industry:** The partnership between Roku and Warner Bros. illustrates the disruptive innovation opportunities that can arise from collaborations between media companies. - **Advertising Industry:** The availability of Discover+ to American viewers in an ad-supported or ad-free format offers opportunities for advertising agencies to reach specific audiences, sparking innovation in ad targeting. ## Related on Trend Hunter - [Streaming Service Channel Expansions](https://www.trendhunter.com/trends/roku-live.md) - [Combined Streaming Services](https://www.trendhunter.com/trends/warner-bros-discovery.md) - [Nordic TV Content Expansions](https://www.trendhunter.com/trends/viaplay-group.md) - [Free-of-Charge Live Sports Channels](https://www.trendhunter.com/trends/roku-sports-channel.md) - [Low-Cost Streaming Services](https://www.trendhunter.com/trends/roku-howdy.md) - [Sports Streaming Additions](https://www.trendhunter.com/trends/tsn-on-roku.md) - [Integrated Streamed Sports Platform](https://www.trendhunter.com/trends/roku-3.md) - [TV-Streaming Commerce Partnerships](https://www.trendhunter.com/trends/roku-shopping.md) - [Streaming-Integrated Ad Ratings](https://www.trendhunter.com/trends/oneview.md)