# Luxury SUV Concepts Land Rover Released a Teaser Image & Video of Its ‘Discovery Vision’ SUV By Rahul Kalvapalle | Published 2014-04-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/discovery-vision References: [gizmag](http://www.gizmag.com/land-rover-discovery-vision-preview/31483/) & [landrover](https://www.landrover.com/gl/en/lr/marketsel) British automakers Land Rover released a teaser image and video of its new Discover Vision Concept SUV. Land Rover said the Discover Vision would make use of “pioneering technology from the [Jaguar Land Rover’s](https://www.trendhunter.com/trends/automotive-brand) Advanced Research," and would be previewed at the upcoming New York International Auto Show. The Discover Vision concept will showcase the design and technology direction for a [new breed of Land Rover SUVs](https://www.trendhunter.com/trends/offroad-vehicle-concept). The teaser image and video don’t reveal much about the Discover Vision, showing only an incomplete outline of what appears to be a sleeker vision of the Land Rover Discovery, with a softened bonnet and an altered roof. The interior looks like it contains three rows of seats with a sliding second row, and an elegant console featuring a prominent selector dial. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury SUV Concepts:** Opportunity for luxury car manufacturers to showcase innovative design and technology in the SUV segment. - **Pioneering Technology:** Advancements in technology by Jaguar Land Rover's Advanced Research offer potential for disruptive innovations in the automotive industry. - **Design and Technology Direction:** Exploring new design and technological directions for Land Rover SUVs presents opportunities for innovation and market differentiation. ### Industries Being Reshaped - **Automotive Manufacturing:** Luxury SUV concepts by Land Rover highlight potential areas for disruptive innovation in the automotive industry. - **Luxury Car Market:** Pioneering technologies introduced by Jaguar Land Rover's Advanced Research can drive innovation and competitive advantage in the luxury car market. - **Consumer Electronics:** Exploration of design and technology directions in Land Rover SUVs opens up opportunities for collaboration and disruptive innovation with consumer electronics companies. ## Related on Trend Hunter - [Trailblazing Luxury Electric SUVs](https://www.trendhunter.com/trends/luxury-electric-suv.md) - [Night-Themed SUV Upgrades](https://www.trendhunter.com/trends/urbanight.md) - [Impressive Off-Roading Vehicle](https://www.trendhunter.com/trends/newlands.md) - [Luxury Hybrid SUVs](https://www.trendhunter.com/trends/2021-range-rover-sport.md) - [Luxury Off-Road Electric SUVs](https://www.trendhunter.com/trends/range-rover-electric-prototype.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Military-Inspired SUVs](https://www.trendhunter.com/trends/vengeance-suv.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Opulent Feature-Rich SUVs](https://www.trendhunter.com/trends/2022-range-rover.md)