# Extreme Arctic Sports The Discovery TV Series Catchin Air Goes Wakeboarding in Alaska By Rebecca Byers | Published 2012-02-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/discovery-tv-series-catchin-air References: [thedailywh.at](http://thedailywh.at/2012/01/31/extreme-sightseeing-of-the-day) & [facebook](https://www.facebook.com/CatchinAir) The [Discovery](https://www.trendhunter.com/trends/stem-innovations) TV series Catchin Air is headed to Alaska recently for an episode of wakeboarding and kiteboarding on a ice field. The relatively new series focuses on an up-and-coming extreme sport called kiteboarding, which is basically wakeboarding, paragliding and windsurfing. Each episode features a different location and is cast with a variety of passionate and talented [extreme sports enthusiasts](https://www.trendhunter.com/trends/engineered-for-whatever-ad). The sport is kind of complicated, so each kiteboarder has their own set of techniques that differs slightly from another, giving the show a lot of variety. The teaser video features Andy Hurdman [wakeboarding on an ice field](https://www.trendhunter.com/trends/complimentary-snowmobile-ride) while the crew waits for the wind to pick up. The breathtaking clip captures the extraordinary landscape surrounding the icy Alaskan lake and showcases only a little of what these athletes have to offer. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Extreme Arctic Sports:** The rise of extreme sports in Arctic locations provides opportunities for equipment manufacturers, travel agencies, and content producers to cater to a growing demographic of thrill-seekers. - **Kiteboarding:** The emergence of kiteboarding as a relatively new sport creates possibilities for athletic apparel and equipment companies to innovate and improve upon existing products. - **Location-based Series:** The trend of location-based TV series allows content producers to capture and present the unique experiences and challenges of various extreme sports in remote and exotic locations. ### Sectors Adopting This - **Athletic Apparel and Equipment:** Companies in the athletic apparel and equipment industry can take advantage of the growing interest in extreme sport by designing and producing specialized products for different types of extreme sports. - **Travel:** The rise of extreme sports in exotic and remote locations creates opportunities for travel agencies to develop tailored packages for thrill-seekers who want to explore and experience these destinations. - **Content Production:** The trend of location-based TV series provides opportunities for content producers to create engaging and unique content that showcases the challenges and beauty of extreme sports in remote and exotic locations. ## Related on Trend Hunter - [Collaborative Arctic Adventure Experiences](https://www.trendhunter.com/trends/arctic-adventure.md) - [Beginner-Friendly Electric Surfboards](https://www.trendhunter.com/trends/awake-rvik-explore.md) - [Fun-Filled Inflatable Boards](https://www.trendhunter.com/trends/inflatable-board.md) - [Emissions-Free Sport Boats](https://www.trendhunter.com/trends/electric-wake-boat.md) - [Performance-Driven Packraft Collections](https://www.trendhunter.com/trends/alpacka-raft.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Waterproof Fishing Fashion Ranges](https://www.trendhunter.com/trends/sitka-gear-crosscurrent-collection.md) - [Multipurpose Modular Watersports Boards](https://www.trendhunter.com/trends/watersports-board.md) - [Candy Bar-Branded Snowboards](https://www.trendhunter.com/trends/twix-doughboard.md)