# Super-Sized Swimmers Discovery Unveils Giant Tattooed Statues for 'London Ink' By Marissa Brassfield | Published 2009-06-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/discovery-london-ink References: [kanyeuniversecity](http://www.kanyeuniversecity.com/blog/?em3106=235272_-1__0_~0_-1_5_2008_0_0&em3161=&em3281=) & [discoverychannel](http://www.discoverychannel.co.uk/realtime/londonink/) This super-sized swimmer is a part of an unusual publicity stunt for 'London Ink,' a new Discovery Channel reality series. The Discovery Channel placed two giant statues in London to promote the series; the gallery above depicts the first statue, which is placed near London Bridge and features a swimmer. The 46-foot long swimmer is made of polystyrene and has been hand-painted to look just like human skin. The second 'London Ink' statue depicts a woman attempting to get into a photo booth, and it's located at Victoria Station. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Giant Statues:** Opportunity to create giant statues as part of advertising campaigns for television series or media content. - **Realistic Replicas:** Chance to create realistic replicas of human figures or other objects using polystyrene or other materials. - **Unconventional Advertising:** Opportunity to use unconventional advertising methods such as giant statues to stand out in the competitive media market. ### Where This Applies - **Advertising:** Using giant statues as part of advertising campaigns for various products, services or media content. - **Entertainment:** Creating giant statues to promote television series or other entertainment content. - **Art:** Producing giant statues as public art installations for cities or special events. ## Related on Trend Hunter - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Permanent London Art Installtions](https://www.trendhunter.com/trends/infinite-accumulation.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Tattooed Digital Collectibles](https://www.trendhunter.com/trends/superlotl-by-inkbox.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md)