# Fake Accidents Discovery Channel Deadliest Catch: Accident or Not? By varkeychaya | Published 2008-05-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/discovery-channel-viral-the-attack-of-the-crabs References: [notcot](http://www.notcot.com/archives/2008/05/discovery_chann.php) & [dsc.discovery](http://dsc.discovery.com/fansites/deadliestcatch/deadliestcatch.html) The [Discovery Channel](https://www.trendhunter.com/trends/sharkey-temple) has been pretty successful with their web-based [viral videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story), so their upcoming online show, the "Deadliest Catch" is already anticipated to be a hit. The video shows a glass tank full of crabs falling and breaking, freeing [hundreds of crustaceans](https://www.trendhunter.com/trends/beaver-street-fisheries). I'm not sure if this ad was a lucky fluke and shot on the spot of the real accident or if it was a well choreographed stunt. Chances are, you will probably never find out, but the video is a great watch. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Reality Show Marketing:** The success of web-based viral videos for The Discovery Channel's 'Deadliest Catch' highlights a trend towards utilizing reality show marketing strategies to engage audiences. - **Interactive Online Shows:** The anticipated success of 'Deadliest Catch' as an online show indicates a growing trend towards producing interactive content to captivate viewers. - **Ambiguous Authenticity:** The debate over whether the accident in the video was staged or real showcases a trend of embracing ambiguity to create intrigue and engagement with audiences. ### Industries Being Reshaped - **Media and Entertainment:** The success of viral videos and online shows suggests that the media and entertainment industry can explore new avenues for engaging viewers and leveraging reality show marketing techniques. - **Digital Advertising:** The use of engaging and viral video content in the 'Deadliest Catch' highlights the potential for digital advertising to captivate audiences and create brand buzz. - **Reality TV Production:** The online success of 'Deadliest Catch' signals an opportunity for reality TV production companies to embrace interactive and ambiguous storytelling formats to captivate viewers and generate excitement. ## Related on Trend Hunter - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Real Life Mermaid Spottings](https://www.trendhunter.com/trends/chicken-of-the-sea.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Crab-Flavored Whiskeys](https://www.trendhunter.com/trends/crab-trapper.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Whodunit Restaurant Promos](https://www.trendhunter.com/trends/outback-steakhouse-destroy-the-evidence.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md)