# Skyscraping Sea Predators The Discovery Channel Shark Building Celebrates Shark Week 2010 By Meghan Young | Published 2010-07-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/discovery-channel-shark-building References: [fubiz.net](http://www.fubiz.net/2010/07/19/discovery-channel-shark-building/) & [dsc.discovery](http://dsc.discovery.com/tv/shark-week/) Check out the Discovery Channel Shark Building, created in celebration of Shark Week 2010. The Discovery Channel Shark Building actually consists of five, inflatable parts. Encircling the building is the head, arms and tail, while above rests its infamously frightening fin. Located at Silver Spring in Maryland, be sure to swing by and check it out if you're in the area. Beginning August 1st, 2010, Shark Week will start with a bang with this Discovery Channel Shark Building. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Inflatable Architecture:** There is an opportunity for companies to explore using inflatable structures in building design and construction. - **Event-based Marketing:** The success of the Discovery Channel Shark Building demonstrates the potential for using eye-catching, temporary structures to promote events and programs. - **Interactive Branding:** Companies can use interactive architectural installations like the Discovery Channel Shark Building to engage with customers and build brand awareness. ### Who This Affects Most - **Architecture:** There is potential for the architecture industry to incorporate inflatable structures in their designs. - **Marketing and Advertising:** The success of the Discovery Channel Shark Building points to an opportunity for event-based marketing, which can be used in various industries - **Entertainment:** Interactive architectural installations could become an effective marketing tool for entertainment companies. ## Related on Trend Hunter - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md) - [Shark-Celebrating Cookies](https://www.trendhunter.com/trends/sugar-shark-cookies.md) - [Shark Film-Inspired Puzzle Sets](https://www.trendhunter.com/trends/jaws-lego.md) - [Gummy Shark-Garnished Lemonades](https://www.trendhunter.com/trends/shark-bait-lemonade.md) - [Shark-Themed Dirty Sodas](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce.md) - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Predator-Shaped PCs](https://www.trendhunter.com/trends/cooler-master-shark-x.md) - [Oceanic Conservation Merch Collections](https://www.trendhunter.com/trends/stop-shop-bags.md) - [Animal-Inspired LEGO Events](https://www.trendhunter.com/trends/lego-building-experience.md)