# Highrise Infidelity Stunt Ads The Discovery Channel’s Campaign Has a Man Escaping an Angry H By Alexander Lam | Published 2013-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/discovery-channel-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/05/discovery-channel-paixoes-perigosas-dangerous-passions-couple/) & [id.discoverybrasil.uol.br](http://id.discoverybrasil.uol.com.br/paixoes-perigosas/) In a [Discovery](https://www.trendhunter.com/trends/chakra-aroma) Channel campaign to promote ‘Paixões Perigosas’ or ‘Dangerous Passions,’ a publicity stunt was staged where a wife’s illegitimate lover escaped from a highrise. Taking place on the corner of Maria Paula and Sto Amaro in Brazil, the stunt attracted a large crowd of spectators. The goal of Discovery’s publicity stunt was to reenact a scene from a novel used in ‘Dangerous Passions.’ After being discovered together by an enraged husband, the lover scaled down a building in only his underwear. Underneath, a [giant crowd](https://www.trendhunter.com/trends/humansized-egg-installation) egged the situation on. Using a rope made of bed sheets, the actor playing an illegitimate lover climbed down the apartment building. After a firetruck arrived at the scene, the wife’s second partner jumped down to safety. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Stunt Advertising:** Using controversial and visually striking performances to promote a brand. - **Novel-based Promotion:** Promoting a product or service by reenacting scenes from a popular book or movie. - **Crowd Engagement:** Getting a large group of people involved and excited about a brand through a live event or stunt. ### Sectors Adopting This - **Entertainment:** Using stunt advertising to promote movies, TV shows, or other forms of entertainment. - **Hospitality:** Reenacting scenes from a popular book or movie as a themed event at a hotel or resort. - **Marketing:** Developing unique and attention-grabbing methods of promoting a brand, such as crowd engagement. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [High Wire City Stunts](https://www.trendhunter.com/trends/philippe-petit.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md)