# Video Voting Apps This Video Discovery App Lets Users Swipe Up or Down to Rate Posts By Charlotte Joyce Kidd | Published 2015-09-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/discovery-app References: [producthunt](http://www.producthunt.com/tech/ponder-4) & [itunes.apple](https://itunes.apple.com/ca/app/id949682640) Ponder is a [video discovery app](https://www.trendhunter.com/trends/pinedrama) where users up or down-vote posts with a simple swipe. Described as "if [Snapchat](https://www.trendhunter.com/trends/uber-eats-6) Stories and Tinder had a baby," the Ponder app allows users to post text, photos and video, anonymously or through their own account. Users can browse through posted content on three levels: friends' content, local content and global content. On each text post, picture or clip they view, users [swipe up](https://www.trendhunter.com/trends/social-rating-platforms) to express appreciation for the item or down to indicate a 'pass.' Posts appear higher or lower in the overall stream of content based on how many times they are swiped up. This way, posts with a lot of popularity -- based on the individual post, and not the poster -- are rewarded with more views. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Video Discovery Apps:** Opportunity for disruptive innovation in creating new video discovery apps that allow users to rate posts through swiping. - **Anonymous Social Media:** Opportunity for disruptive innovation in developing anonymous social media platforms that enable users to post text, photos, and videos without revealing their identity. - **Content Ranking Algorithms:** Opportunity for disruptive innovation in improving content ranking algorithms that prioritize popular posts based on user ratings rather than the reputation of the poster. ### Where This Applies - **Social Networking:** Opportunity for disruptive innovation in the social networking industry by creating video discovery apps that revolutionize content rating and ranking. - **Mobile Apps:** Opportunity for disruptive innovation in the mobile app industry by developing anonymous social media platforms and video discovery apps that enhance user engagement. - **Digital Advertising:** Opportunity for disruptive innovation in the digital advertising industry by leveraging content ranking algorithms to identify and promote highly rated posts to relevant audiences. ## Related on Trend Hunter - [Social Review Platform Apps](https://www.trendhunter.com/trends/the-ping-app.md) - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Video-Enabled Dating Apps](https://www.trendhunter.com/trends/candid-dating-app.md) - [Nostalgic Looping Video Apps](https://www.trendhunter.com/trends/divine-app.md) - [Social Podcast Discovery Platforms](https://www.trendhunter.com/trends/podopolo-app.md) - [Scrolling Video-Based Social Medias](https://www.trendhunter.com/trends/bluesky-trending-videos.md) - [User-Prompting Dating App Features](https://www.trendhunter.com/trends/hinge-dating-app.md) - [Interactive Browsing Tools](https://www.trendhunter.com/trends/ayapo.md) - [Social Vlogging Apps](https://www.trendhunter.com/trends/vlogging-app.md)