# Urban Discovery Passes The Discover Seoul Pass is Designed For Solo and Single-Day Visitors By Rahul Kalvapalle | Published 2016-09-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/discover-seoul References: [world.kbs.co.kr](http://world.kbs.co.kr/english/program/program_traveltip_detail.htm?no=10059858) & [discoverseoulpass](http://www.discoverseoulpass.com) The [Seoul Metropolitan Government](https://www.trendhunter.com/trends/runners-bases) has partnered up with the city's tourism authorities to create an innovative new travel pass, dubbed Discover Seoul, that is specifically targeted towards the unique needs of solo travelers visiting the South Korean capital. The [Discover Seoul Pass](https://www.trendhunter.com/trends/saratoga) offers uniquely versatile functionality in that it offers access to a variety of the city's most popular attractions and landmarks, but also doubles up as a transit card that travelers can use to move around the city. This single-day pass offers support for up to five languages, and includes themed attraction access that includes services such as walking tours as well as audio guides and nature hikes. Considering that Seoul is often teeming with solo travelers, foreign students, English teachers and the like, the Discover Seoul Pass is without a doubt a much-needed initiative that will help people spending time alone in the city make the most of their time there. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Versatile Travel Passes:** The Discover Seoul Pass offers dual functionality as both an access pass to attractions and a transit card, providing convenience for solo travelers. - **Multilingual Support:** The Discover Seoul Pass supports up to five languages, catering to the diverse needs of international visitors. - **Themed Attraction Access:** The Discover Seoul Pass includes walking tours, audio guides, and nature hikes, enhancing the travel experience for solo explorers. ### Industries Being Reshaped - **Tourism:** The tourism industry can benefit from creating versatile travel passes that cater specifically to the needs of solo travelers. - **Public Transportation:** Public transportation companies can explore partnerships with travel passes to provide integrated solutions for commuters and tourists. - **Language Services:** Companies specializing in language services can collaborate with travel passes to offer multilingual support and enhance the travel experience for international visitors. ## Related on Trend Hunter - [Solo Travel Bundles](https://www.trendhunter.com/trends/pricelines-solo-explorer.md) - [Seoul-Themed Immersive Digital Exhibitions](https://www.trendhunter.com/trends/delight-installation.md) - [Seoul Tourism Campaigns](https://www.trendhunter.com/trends/absolutely-in-seoul.md) - [Paris-Themed Solo Travel Guides](https://www.trendhunter.com/trends/curated-parisian-experiences.md) - [Pass-Based E-Scooter Platforms](https://www.trendhunter.com/trends/superpedestrian.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md) - [K-Pop Fan Immersed Experiences](https://www.trendhunter.com/trends/seventeen-airbnb-experiences.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md)