# Rainy Day Dessert Promotions This Frozen Yogurt Shop Offers Discounts on Rainy Days By Katherine Pendrill | Published 2016-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/discounts-on-rainy-days References: [yumyogurtbar](http://www.yumyogurtbar.com/loyalty-rewards/) & [facebook](https://www.facebook.com/YumYogurtBar/photos/a.1425887337737993.1073741829.1423070628019664/1563537097306349/?type=3&theater) In an effort to attract more customers during bad weather, the Yum Yogurt & Frozen Dessert Bar in Marksville, Louisiana offers discounts on rainy days. When the weather takes a turn for the worst, most people avoid going out to eat. This promotion is designed to attract customers who might otherwise stay in on a rainy day. The rainy day specials offers by the Yum Yogurt & Frozen Dessert Bar operate on a rotating basis according to the weather. These specials can last for a few days at a time and usually involve a discount of 15 percent off frozen yogurt, fruit smoothies, frozen coffees or other treats. In addition, the shop occasionally offers [happy hour discounts](https://www.trendhunter.com/trends/loves-midweek-mixups) for those who purchase frozen yogurt during off hours. By offering discounts on rainy days, the Yum Yogurt & Frozen Dessert Bar gives consumers an new reason to go out for frozen yogurt when they might otherwise stay in. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Weather-based Promotions:** Weather-based promotions offer discounts or incentives to customers based on the weather conditions, enticing them to engage with businesses during unfavorable weather. - **Rotating Specials:** Rotating specials that change based on weather conditions provide a dynamic and engaging experience for customers, allowing businesses to adapt and attract customers during specific weather events. - **Off-hour Discounts:** Off-hour discounts offer incentives to customers who visit businesses during non-peak hours, encouraging them to take advantage of unique promotions and deals. ### Where This Applies - **Frozen Yogurt:** The frozen yogurt industry can leverage weather-based promotions to drive foot traffic and boost sales during inclement weather, helping to differentiate from competitors and increase customer loyalty. - **Fast Food:** Fast food establishments can implement rotating specials based on weather conditions to incentivize customers to visit even during less than ideal weather, increasing sales and customer engagement. - **Cafes and Coffee Shops:** Cafes and coffee shops can offer off-hour discounts to attract customers during quieter periods, encouraging them to enjoy a cup of coffee or a snack during off-peak hours and increase revenue. ## Related on Trend Hunter - [Affordable Festive Dessert Catering](https://www.trendhunter.com/trends/holiday-catering-packages.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Rainy Day Candy Deliveries](https://www.trendhunter.com/trends/virtual-sunshine-stand.md) - [Frozen Yogurt E-Commerce Initiatives](https://www.trendhunter.com/trends/ecommerce-initiative.md) - [Watermelon Lemonade Sorbets](https://www.trendhunter.com/trends/watermelon-lemonade-sorbet.md) - [Frozen Springtime Drink Deals](https://www.trendhunter.com/trends/frozen-beverage-deal.md) - [Valentine's Day-Themed Yogurts](https://www.trendhunter.com/trends/chocolate-covered-strawberry.md) - [Community-Focused Yogurt Activations](https://www.trendhunter.com/trends/showyohope-campaign.md) - [Exclusive Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-day-deal.md)