# Vote-Promoting Ridesharing Deals Lyft Offers Discounts on Election Day in Toronto and Ottawa By Kalin Ned | Published 2019-10-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/discounts-on-election-day References: [blog.lyft](https://blog.lyft.com/posts/2019/10/7/the-ride-to-vote-use-lyft-to-exercise-your-right) As the date of the [Canadian Federal Election](https://www.trendhunter.com/trends/skipthedishes) is fast-approaching on October 21st, [Lyft](https://www.trendhunter.com/trends/discounted-rideshare) attempts to motivate people to go vote, offering discounts on Election Day. The initiative is mostly focused on bringing out Millenial and of-age Gen Z demographics, engaging them with their political duties. Rides to the polls in Ottawa and the Greater Toronto Hamilton Area will be 50% off, with the use of the code "VOTE1021CA." Aside from the discounts on Election Day, Lyft also extends its partnership to non-governmental funder [United Way Greater Toronto](https://www.trendhunter.com/trends/lyft-and-united) who will give away free ride "to those who need them most." In addition, the ridesharing service also joins forces with Apathy is Boring, targeting youth between the ages of 18 and 34, and allotting them discounted rides or free rides for those with mobility issues. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Vote-promoting Ridesharing:** Ridesharing services offering promotions and discounts to encourage voter turnout. - **Non-profit Partnerships:** Ridesharing services collaborating with non-profit organizations for social impact. - **Targeted Discounts:** Ridesharing services offering discounts for specific demographics to promote social and political engagement. ### Where This Applies - **Ridesharing:** Ridesharing companies can innovate by partnering with non-profits and offering targeted discounts to promote social and political engagement. - **Non-profit Organizations:** Non-profit organizations can collaborate with ridesharing services to increase social impact and voter turnout. - **Political Campaigns:** Political campaigns can utilize partnerships with ridesharing services to incentivize voting among key demographics. ## Related on Trend Hunter - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md) - [Electric Earning Incentives](https://www.trendhunter.com/trends/new-earning-incentive.md) - [Senior-Friendly Rideshare Services](https://www.trendhunter.com/trends/lyft-silver.md) - [Rideshare Delivery Partnerships](https://www.trendhunter.com/trends/doordash-and-lyft.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md) - [Airport Commuting Programs](https://www.trendhunter.com/trends/lyft-and-united.md) - [Advanced Members-Only Offers](https://www.trendhunter.com/trends/uber-one-member-days.md) - [Pet-Friendly Rideshare Services](https://www.trendhunter.com/trends/pet-rides.md)