# Discount Taco Promotions This Chain is Celebrating Cinco De Mayo with Discount Tacos By Katherine Pendrill | Published 2016-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/discount-tacos References: [chewboom](http://www.chewboom.com/2016/05/02/69-cent-tacos-at-tacotime-on-may-5-2016/) & [facebook](https://www.facebook.com/tacotime/) This year, [Taco Time](https://www.trendhunter.com/trends/cheesy-chipotle-chicken-quesadilla) is celebrating Cinco de Mayo with discount tacos. Cinco de Mayo is an annual celebration held in honor of Mexico's victory over the French at the Battle of Puebla. To mark the occasion, [TacoTime](https://www.trendhunter.com/trends/taco-cheeseburger) is giving customers a chance to indulge in a delicious Mexican delicacy for a fraction of the normal price. On May 5th, participating TacoTime locations will be offering made-to-order tacos for just 69 cents each. The tacos come in homemade corn tortilla shells stuffed with seasoned ground beer, lettuce, tomato and shredded cheddar cheese. At such a low price, consumers can enjoy as many discount tacos as they want. The TacoTime promotion gives customers a tasty and inexpensive way to celebrate Cinco de Mayo. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 4% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Discount Promotions:** Brands can celebrate events or holidays by offering discounts to attract and engage customers. - **Limited Time Offerings:** Brands can capitalize on events or holidays by offering limited time offerings to create urgency and drive sales. - **Celebration Marketing:** Brands can leverage events or holidays to promote their products or services and connect with their audience and community through celebration marketing. ### Who This Affects Most - **Fast Food:** Fast food chains can promote their products through holiday-themed limited time offers and discounts to attract more customers and increase sales during special occasions. - **Restaurant:** Restaurants can create special menus and promotions for events or holidays to offer a unique experience to their customers and drive traffic and revenue. - **Food and Beverage:** Food and beverage companies can develop new product lines or packaging designs inspired by cultural or holiday traditions to appeal to diverse audiences and boost sales. ## Related on Trend Hunter - [Taco-Celebrating Promotional Campaigns](https://www.trendhunter.com/trends/taco-cabana1.md) - [Celebratory Mexican Cuisine Promotions](https://www.trendhunter.com/trends/taco-johns-month-of-mucho.md) - [Celebratory Chicken Taco Platters](https://www.trendhunter.com/trends/margarita-chicken-tacos.md) - [Taco Tuesday Promotions](https://www.trendhunter.com/trends/10-mini-tacos.md) - [4/20 Taco Promotions](https://www.trendhunter.com/trends/del-taco-1.md) - [Daily Deal Taco Promotions](https://www.trendhunter.com/trends/tacoberfest.md) - [Taco-Based Reward Promotions](https://www.trendhunter.com/trends/taco-johns1.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md) - [Modern Mexican Taco Menus](https://www.trendhunter.com/trends/tocaya-tacos.md)