# Discount Millennial Retailers (UPDATE) The Find @ Lord & Taylor Discount Store is Youth-Focused By Jana Pijak | Published 2015-12-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/discount-store References: [northjersey](http://www.northjersey.com/news/first-find-lord-taylor-discount-store-opens-in-paramus-1.1457966) Appealing to millennial audiences, the Find @ Lord & Taylor discount store invites a younger demographic to shop the retailer's stylish product range. In addition to its low prices, the shop boasts a sleek brand identity and employs approachable customer service reps that are dressed in a causal graphic tee uniform. The first Find @ Lord & Taylor discount store was recently opened in Paramus and features a reclaimed product range consisting of overstock and clearance items. While its clearance items are sourced from Lord & Taylor locations across America, the retailer's discounted buys are sourced from partnering manufacturers. 'The store is designed to create expressions of discovery and excitement and to give a busy millennial customer a one-stop-shop that styles her life for less.' said Hudson's Bay Company president Jonathan Greller of the new retail space. In addition to offering affordable clothing, this discount store also features a myriad of decor items and appliances for the home. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Millennial Discount Shopping:** The trend of offering discounted products and services targeted towards the millennial demographic is a disruptive innovation opportunity for retailers looking to attract a younger audience. - **Reclaimed Product Ranges:** The trend of offering reclaimed product ranges consisting of overstock and clearance items is a disruptive innovation opportunity for retailers looking to reduce waste and appeal to environmentally-conscious customers. - **Approachable Customer Service:** The trend of employing approachable and casually-dressed customer service representatives is a disruptive innovation opportunity for retailers looking to create a more relaxed and welcoming in-store experience. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can take advantage of the millennial discount shopping trend to attract younger customers and remain competitive in a crowded market. - **Home Decor Retail:** The home decor retail industry can benefit from the reclaimed product range trend and appeal to environmentally-conscious customers looking for unique and sustainable decor options. - **Customer Service:** The customer service industry can leverage the approachable customer service trend to improve customer satisfaction and retention rates, especially among younger generations who prioritize a friendly and welcoming shopping experience. ## Related on Trend Hunter - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Youthful Lifestyle Retailers](https://www.trendhunter.com/trends/10-n-under.md) - [Compact Urban Discount Grocers](https://www.trendhunter.com/trends/no-frills-grocery-store.md) - [Affordable Gen Z Apparel](https://www.trendhunter.com/trends/foundry.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Minimal Affordable Sub-Labels](https://www.trendhunter.com/trends/nofrills-brand.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md)