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# Discount Grocery Apps
Flipp Gives Users Access to Grocery Store Deals and Discounts

By Jana Pijak | Published 2015-04-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/discount-grocery
References: [flipp](https://www.flipp.com/) & [itunes.apple](https://itunes.apple.com/app/id725097967?mt=8&&referrer=click=bbbe46c2-d3dc-4ff3-a97e-687b680128b5)

Flipp is a discount grocery app that shares deals and discounts with its users. The app offers access to thousands of discount opportunities and lets shoppers save on food items and household products in stores like [Walmart](https://www.trendhunter.com/trends/sams-club-4), [Target](https://www.trendhunter.com/trends/target-private-label-products) and [CVS](https://www.trendhunter.com/trends/synthetic-user-startup) pharmacy.

The mobile platform is available for both Android and iOS operating systems and helps consumers zero in on grocery savings in their city. Flipp alters its users of the best shopping options each week, giving them access to coupon codes and in-store sales that are happening at a particular location.

The convenient app lets consumers get access to quality products at a discount grocery rate and is a winning solution for parents with a large family. The mobile platform illustrates consumers' desire for discounted household goods and will also appeal to sustainable and budget-conscious shoppers.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 15% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Discount Grocery Apps:** Apps that offer discounts to grocery shoppers are becoming increasingly popular.
- **Mobile Coupon Platforms:** Mobile coupon platforms like Flipp are changing the way consumers save on grocery shopping.
- **Localized Discount Opportunities:** Grocery apps like Flipp that provide users with information on discounts available in their city are gaining popularity.

### Where This Applies

- **Retail Grocery:** The retail grocery industry is ripe for transformation from disruptive innovators like Flipp that offer discount opportunities to consumers.
- **Mobile App Development:** The growing trend of discount grocery apps presents a major opportunity for businesses in the mobile app development industry.
- **Marketing and Advertising:** Marketing and advertising companies that specialize in promoting discount opportunities to consumers can capitalize on the growth of discount grocery apps.

## Related on Trend Hunter

- [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md)
- [Discount Retailer Mobile Apps](https://www.trendhunter.com/trends/family-dollar-app.md)
- [Money-Saving Grocery Apps](https://www.trendhunter.com/trends/schnuck-markets.md)
- [Grocery Delivery Discount Updates](https://www.trendhunter.com/trends/instacart-deals-tab.md)
- [Discount Retailer Rewards Apps](https://www.trendhunter.com/trends/poundland-1.md)
- [Consolidated Grocery Rewards Apps](https://www.trendhunter.com/trends/rewards-apps.md)
- [AI-Powered Grocery Apps](https://www.trendhunter.com/trends/tredish.md)
- [Online Discount Grocery Stores](https://www.trendhunter.com/trends/online-discount-grocery-store.md)
- [Grocery Spending Trackers](https://www.trendhunter.com/trends/foodkart.md)
