# Painful Skate Shop Promotions Ozmosis is Offering a Discount for Injuries with #PayWithPain By Alyson Wyers | Published 2017-10-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/discount-for-injuries References: [psfk](https://www.psfk.com/2017/09/australian-skate-shop-discount-injuries.html) & [ozmosis.au](https://www.ozmosis.com.au/pay-with-pain.html) A skate shop in Australia is offering a discount for injuries. Ozmosis is running a campaign from September 25th to October 7th called #PayWithPain where customers can pay with "all major credit cards, [scars, scrapes, breaks and bruises](https://www.trendhunter.com/trends/scar-stories1)." You can take advantage of the discount for injuries in a few different ways. You can share a picture or video of your scars to [Instagram](https://www.trendhunter.com/trends/omaha-steak) and [Facebook](https://www.trendhunter.com/trends/show-your-flow) (using the promotional hashtag and tagging Ozmosis) to receive a discount code redeemable online. Or, if you spend $80 in store and display your scar, you can get a 20% discount towards your next Rip Curl buy. There is also a larger draw for $5000 worth of Ozmosis gear. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Discount for Injuries:** Opportunity for businesses to offer discounts or promotions to customers who have experienced injuries. - **Social Media Engagement:** Opportunity for businesses to engage with customers and increase brand visibility through user-generated content on social media. - **Scar as Currency:** Opportunity for businesses to create unique and memorable marketing campaigns by accepting scars as a form of payment. ### Where This Applies - **Retail:** Retailers can offer discounts to customers who have experienced injuries, creating a positive customer experience and building customer loyalty. - **Outdoor Sports and Recreation:** Companies in the outdoor sports and recreation industry can leverage social media engagement to connect with their target audience and drive sales. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses develop innovative campaigns that accept scars as a form of payment, generating buzz and attracting attention. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Supermarket-Themed Roller Rooms](https://www.trendhunter.com/trends/rollback.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Sensory Product Pop-Ups](https://www.trendhunter.com/trends/the-pain-payback.md) - [Bonus Bike Buyback Promotions](https://www.trendhunter.com/trends/decathlon-autumn-buyback-bonus.md) - [Tariff-Themed Pizzeria Promotions](https://www.trendhunter.com/trends/pizza-pizza-reverse-tariff.md) - [Cost-Effective Skincare Initiatives](https://www.trendhunter.com/trends/choose-a-price.md) - [Healthy Halloween Bowl Promotions](https://www.trendhunter.com/trends/playa-bowls-1.md) - [Reverse Black Friday Sales](https://www.trendhunter.com/trends/cards-against-humanity-pays-you.md)