# Eye-Catching Value Crisp Branding Discos Snacks are Introducing New Branding for its PMP Products By Michael Hemsworth | Published 2024-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/discos-snacks References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/kp-snacks-launch-new-pmps-and-brand-redesign-for-discos-23-07-2024/) & [kpsnacks](https://www.kpsnacks.com/)  [Discos](https://www.trendhunter.com/trends/discos-pickled-onion) snacks are showcasing a new branding aesthetic for its price-marked packs (PMPs) to help them pop more prominently off store shelves in response to consumers seeking out higher value snack options. The brand is introducing dazzling branding for its £1.25 packets that also come in a new Prawn Cocktail flavor alongside the tagline, 'Feel the Zing.' The brand is showcasing the new branding across a total of three PMP products, which are making their way to retailers now to coincide well with consumers stocking up on [value-priced snacks](https://www.trendhunter.com/trends/salty-snack-products). Heritage Portfolio Manager Pauline Warren spoke on the new Discos snacks branding saying, "Discos is a familiar and well-loved brand that has been providing great tasting snacks for decades. We are thrilled to be refreshing this iconic brand with a [bold packaging redesign](https://www.trendhunter.com/trends/higgidy), continuing to support its growth and relevance within the category." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 35% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bold Packaging Redesign:** The eye-catching new packaging aesthetic aims to capture consumer attention amidst saturated retail environments. - **Value-priced Snacks:** Consumers' increasing demand for cost-effective snack options is driving the introduction of price-marked packs. - **Flavor Innovation:** The addition of novel flavors such as Prawn Cocktail reflects a trend towards diversifying snack portfolios to attract varied palates. ### Sectors Adopting This - **Food and Beverage:** Snack brands are instituting vibrant packaging updates to stand out in a competitive market. - **Retail:** Retailers are witnessing a surge in demand for price-marked packs as consumers prioritize value. - **Branding and Marketing:** Companies are leveraging striking visual redesigns to reinvigorate familiar brands and maintain relevance. ## Related on Trend Hunter - [Revived Snack Product Flavors](https://www.trendhunter.com/trends/discos-pickled-onion.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Crispy Low-Cost Snack Products](https://www.trendhunter.com/trends/choc-nibbles.md) - [Cost-Conscious Oversized Snacks](https://www.trendhunter.com/trends/wotsits-giants.md) - [Consumer-Driven Snack Products](https://www.trendhunter.com/trends/wheat-crunchies.md) - [Price-Marked Chip Packs](https://www.trendhunter.com/trends/kp-snacks.md) - [Gen Z-Targeted Snack Puffs](https://www.trendhunter.com/trends/cheetos-snacks.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md)