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# Disco-Inspired Clothing Lines
Disco Tuesday's Editorial Celebrates Youth Party Culture

By Ell Smith | Published 2017-11-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/disco-tuesdays
References: [hypebae](https://hypebae.com/2017/11/disco-tuesdays-editorial-surf-is-dead) & [discotuesdays](https://discotuesdays.com/)

Disco Tuesdays is a newly launched Los Angeles-based brand that draws inspiration for its apparel from the 1970's [Studio 54-era](https://www.trendhunter.com/trends/studio-54).

The brand takes a more modern approach to disco design, through incorporating more current motifs that celebrate "youth culture and experimentation, and dressing to be noticed." The line was released alongside a retro-inspired editorial, which highlights the versatility of the clothes as the models transition from casual, to more rambunctious, party-inspired poses.

The lookbook showcases a variety of vibrant T-Shirts, graphic sweaters, [pink-clad silk dresses](https://www.trendhunter.com/trends/juicy-couture-x-madhappy) layered on top of a casual long-sleeved shirt, and baggy tees tucked into leather pants. The editorial hopes to appeal to the “fashion-clad [disco enthusiast](https://www.trendhunter.com/trends/rendezvous-ivory)” and is now available through the brand's newly launched web store.

Image Credit: Disco Tuesdays, hypebae

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 89% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Disco-inspired Fashion:** Opportunity to create more contemporary designs inspired by 70's disco culture.
- **Retro Fashion Comeback:** Opportunity for companies to leverage the nostalgia trend and create more vintage-inspired clothing lines.
- **Transformational Fashion Lines:** Opportunity to create clothing lines that provide versatile and multi-functional designs to cater to different occasions.

### Where This Applies

- **Fashion:** Opportunity for fashion designers and clothing brands to add a fresh twist to retro-inspired clothing lines.
- **E-commerce:** Opportunity for online retailers to capitalize on the nostalgia trend and create retro-inspired clothing collections for their customers.
- **Marketing and Advertising:** Opportunity for creative ad agencies to leverage nostalgia as a marketing tool and create campaigns appealing to younger demographics.

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