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# Urban Disco Fashion
Vogue Italia's The Last Chic Story is an Homage to the 70s

By Jana Pijak | Published 2015-03-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/disco-fashion
References: [designscene.net](http://www.designscene.net/2015/03/the-last-chic-by-francesco-carrozzini-for-vogue-italia.html) & [vogue.it](http://www.vogue.it)

Riley Montana, Leila Nda and Cheyenne Carty pull off an array of disco fashion staples in 'The Last Chic', a 70s-inspired editorial that is captured for the pages of [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia. Gracing the publication's March 2015 issue, this photo series is lensed in an urban setting and at night.

The series is captured by photographer Francesco Carrozzini's lens and features a wardrobe of disco fashion staples that range from flared mini skirt frocks to rompers that boast a floral print.

In addition to its vibrant fashions by stylist Enrica Ponzellini, Vogue Italia's 'The Last Chic' image series boasts 70s-themed beauty looks that are courtesy of hair stylist Brent Lawler and makeup artist Kabuki. They include curled hair and makeup applications that put focus on bright lipstick hues.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 95% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Disco Fashion Resurgence:** The 70s-inspired fashion trend is making a comeback, offering opportunities for brands to create modern disco-inspired clothing lines.
- **Urban Nighttime Photoshoots:** The trend of capturing fashion editorials in urban settings at night offers innovative opportunities for photographers and stylists to create visually striking images.
- **70s Beauty Revival:** The revival of 70s beauty looks, such as curled hair and bold makeup, presents opportunities for makeup artists and hairstylists to create modern interpretations of this iconic era.

### Who This Affects Most

- **Fashion:** The disco fashion resurgence creates opportunities for clothing brands to design retro-inspired collections that cater to modern fashion tastes.
- **Photography:** The trend of urban nighttime photoshoots offers opportunities for photographers to experiment with lighting techniques and create unique visual narratives.
- **Beauty:** The revival of 70s beauty looks opens up opportunities for makeup brands to create new product lines that cater to the demand for nostalgic beauty trends.

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