# Universally Flattering Eyeshadows Róen Beauty's Disco Eye Accentuates with Added Shine & Texture By Laura McQuarrie | Published 2019-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/disco-eye References: [refinery29](https://www.refinery29.com/en-us/beauty-editors-favorite-products-april-2019?utm_medium=rss&utm_source=feed#slide-19) & [roenbeauty](https://www.roenbeauty.com/products/disco-eye-universal) Róen Beauty is a new brand from makeup artist Nikki DeRoest that offers [four-pan palettes](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) and a fun single shade called Disco Eye. Róen Beauty sets itself apart with [vegan-friendly, gluten-free and cruelty-free formulas](https://www.trendhunter.com/trends/oceanly-eyeshadows) that are made with clean ingredients. The brand's Disco Eye is described as having a first-of-its-kind formula that provides a [silver and gold shine without glitter](https://www.trendhunter.com/trends/glimmer-liquid-shadow) that doesn't look or feel greasy. The single shade is a versatile product that can be used in a number of ways, including on its own or layered atop eyeshadows for added sparkle and texture. The product can be applied with fingers or the brand's Everything Eye Brush, promising a universally flattering finish that's fool-proof—"even for those that have the fear of eye makeup," according to Róen Beauty. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Clean Beauty:** Disruptive innovation opportunity: Develop a line of clean and eco-friendly makeup products that cater to the increasing demand for vegan, gluten-free, and cruelty-free formulas. - **Versatile Single Shades:** Disruptive innovation opportunity: Create a collection of multi-purpose single shades that can be used as standalone eyeshadows or layered over other products to introduce new textures and finishes. - **User-friendly Application:** Disruptive innovation opportunity: Design innovative makeup applicators and tools that simplify the application process and cater to consumers who are hesitant to use eye makeup. ### Industries Being Reshaped - **Beauty:** Disruptive innovation opportunity: Introduce innovative beauty brands that focus on clean and ethical products, attracting consumers who care about sustainability and ingredient transparency. - **Cosmetics:** Disruptive innovation opportunity: Develop customizable eyeshadow palettes and versatile single shades that offer a wide range of finishes, allowing consumers to express their creativity and personalize their makeup looks. - **Makeup Tools:** Disruptive innovation opportunity: Create innovative makeup application tools, such as brushes or applicators, that simplify the process and make it more accessible for users with limited makeup skills. ## Related on Trend Hunter - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Cream Eyeshadow Shade Expansions](https://www.trendhunter.com/trends/cashmere-matte-eyelights.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md)