# Psychedelic Furnishings The Disco Chair is Groovy Like a Light Show By Vittoria Natarelli | Published 2010-06-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/disco-chair References: [designyoutrust](http://designyoutrust.com/2010/06/24/disco-chair/) & [kiwiandpom](http://www.kiwiandpom.com/project.php?id=12) The Disco Chair could be that [psychedelic touch](https://www.trendhunter.com/trends/draga-aurel1) to your home that you have always been looking for. Definitely a piece worthy of conversation, the Disco Chair was commissioned by Wallpaper* Magazine and is made of electroluminescent wire. It doesn't look like it is made out of Lite-Brite all the time; the chair only transforms into a [neon rainbow](https://www.trendhunter.com/trends/no-two-alike) when powered. The Disco Chair might just brighten up your home. **Implications** - Consumers are constantly looking for products to differentiate themselves from other consumers. In response, the furniture industry is producing items with [idiosyncratic designs](https://www.trendhunter.com/trends/experiment-chair), limiting the likelihood that their designs will be copied by competitors. Corporations in other industries may follow a similar strategy to ensure consumers' desire for variety is satiated. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Idiosyncratic Designs:** Furniture industry produces items with unique designs, providing a competitive edge by limiting design copying. - **Consumer Desire for Variety:** Consumers seek products that differentiate them from others, driving the production of diverse furnishing options. - **Distinctive Home Decor:** Homeowners opt for furnishings like the Disco Chair to add a touch of psychedelia and spark conversations in their homes. ### Industries Being Reshaped - **Furniture:** Furniture industry has the opportunity to continue producing idiosyncratic designs and expand their market share. - **Home Decor:** Home decor industry can explore more distinctive and conversation-starting options to cater to consumer demand for variety. - **Consumer Goods:** Other industries can follow the furniture industry's approach and create unique, standout products to fulfill consumers' desire for individuality. ## Related on Trend Hunter - [Flamboyant Vintage-Inspired Armchairs](https://www.trendhunter.com/trends/quiltana-armchair.md) - [Colour Shift Clear Seating](https://www.trendhunter.com/trends/color-roller.md) - [Psychedelic Flower Print Chairs](https://www.trendhunter.com/trends/psychedelic-flower-print-chairs.md) - [Vibrant '90s-Inspired Armchairs](https://www.trendhunter.com/trends/holloway-li.md) - [Quirky Cartoon-Like Furniture Collections](https://www.trendhunter.com/trends/flash-furniture-series.md) - [Quirky Postmodern Chairs](https://www.trendhunter.com/trends/the-ebba-armchair.md) - [Geometrically Chromatic Armchairs](https://www.trendhunter.com/trends/archibald-armchair.md) - [Industrial Light-Equipped Chairs](https://www.trendhunter.com/trends/hidden-light-chair.md) - [Modular Mood Seating](https://www.trendhunter.com/trends/lumen-chair.md)