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# Disco Brows
Eclectic Eyebrow Wear at Australian Fashion Week

By TopDog | Published 2009-05-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/disco-brows
References: [lostateminor](http://www.lostateminor.com/2009/05/05/disco-brows-from-the-cassette-society/)

The Disco Brow was the style du jour on the runway in Sydney at Australian Fashion Week, as 'Cassette Society' presented 'That Heroine's Electric collection'. The energized event was akin to the unforgettable disco era with a playful new age twist.

The models' eyebrows were glimmering with [disco-esque gemstones](https://www.trendhunter.com/trends/gem-z-collection), each clad in [eclectic cocktail numbers](https://www.trendhunter.com/trends/wildest-ones-yet) and [edgy sport themed fashions](https://www.trendhunter.com/trends/at-the-edge-of-time) as they paraded down the catwalk to Bjork's Army of Me.

Images [source](http://www.zimbio.com/pictures/CoPl7SUEqeu/RAFW+2009+10+Cassette+Society+Backstage)

**Implications** - Consumers in modern society are constantly looking for ways to stand out from others in the crowd. Products that feature a bolder aesthetic are appealing to those who don't want to change their whole lifestyle in order to attract more attention to themselves.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 52% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Bold Aesthetics:** Opportunity for products that feature a bolder aesthetic to appeal to individuals looking to stand out from the crowd.
- **Eclectic Fashion:** Opportunity to explore eclectic fashion styles that incorporate playful and edgy elements.
- **Disco-inspired Beauty:** Opportunity to create disco-inspired beauty trends and products, such as gemstone-adorned eyebrows.

### Industries Being Reshaped

- **Fashion:** Fashion industry can explore eclectic and edgy styles to cater to consumers looking for unique fashion statements.
- **Beauty:** Beauty industry can develop products that incorporate disco-inspired aesthetics, such as gemstone-adorned beauty accessories.
- **Event Planning:** Event planning industry can offer disco-themed events that incorporate playful and nostalgic elements.

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