# Undercover Glasses Ads Ray-Ban Brings the Dance Floor to the Streets in 'Disco Ballers' By Ayman | Published 2009-01-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/disco-ballers-ray-ban-viral References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/01/disco-baller-viral-by-ray-ban.html) [Ray-Ban](https://www.trendhunter.com/trends/rayban-meta-smart-glasses) follows their ‘Cow gives birth to a dude’ viral with another ‘Never Hide’ campaign that brings the dance floor to the streets. Literally. The new ‘Disco Ballers’ spot by [Never Hide Films](https://www.trendhunter.com/trends/hiders-keepers) (Ray-Ban’s undercover ad campaign) follows two dudes getting ready for a night at the disco. But instead of going to a club, the guys bring out their portable disco ball and get the party started right in the streets of NYC. I am not exactly sure which is more gross, the 6’2” guy emerging from the cow’s backside in slimy undies or the pimped-out disco ballers in pink and gold tops wearing cowboy shoes... ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 2% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Undercover Ad Campaigns:** Businesses can consider creating an undercover ad campaign to create buzz and engagement through unconventional advertising methods. - **Guerrilla Marketing:** Companies can experiment with guerrilla marketing tactics to create memorable and shareable brand experiences for their audiences. - **Mobile Marketing:** The rise of mobile devices has opened up new opportunities for businesses to reach and engage with customers through location-based and interactive marketing campaigns. ### Where This Applies - **Eyewear:** Eyewear brands can use unconventional and playful advertising campaigns like Ray-Ban's Disco Ballers to differentiate themselves from competitors and create memorable brand experiences. - **Nightlife:** Businesses in the nightlife industry can leverage creative marketing tactics like guerrilla marketing and location-based promotions to attract customers and differentiate themselves from competitors. - **Fashion:** Fashion brands can use unconventional advertising methods like Ray-Ban's Disco Ballers to showcase their creativity and appeal to a younger, trendier audience. ## Related on Trend Hunter - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md)