# Disaster Trucks JWT Paints Dangerous Situations on Vehicles for Ford Campaign By Shelby Lee Walsh | Published 2009-06-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/disaster-trucks-ford-new-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/ford_bridge) These ads for [Ford](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford) trucks by advertising agency JWT are simple, yet so effective. The main focus of the ad, according to the excerpt on Ads of the World, is to let consumers know that now their trucks come complete with a “monitoring system that tells you what happened with each truck in your fleet.” This could be very useful in weeding out [unsafe truck drivers](https://www.trendhunter.com/trends/highrisk-roadway) or those who aren’t taking proper care of their vehicle. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Fleet Monitoring Systems:** Opportunity to innovate on monitoring systems that optimize fleet management and ensure safe driving practices. - **Branded Vehicle Ads:** Opportunity to create creative and effective visual advertising campaigns for vehicles. - **Safety in Transportation:** Opportunity to develop innovative safety solutions for transportation, particularly in the trucking industry. ### Where This Applies - **Automotive:** Opportunity to integrate new monitoring systems and create innovative safety measures in the production of vehicles. - **Advertising:** Opportunity to create effective visual advertising campaigns for vehicles that can be used as dual purpose vehicles for promotion and utility. - **Transportation and Logistics:** Opportunity to improve fleet management and road safety through the development of new safety technologies and monitoring systems. ## Related on Trend Hunter - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [AI-Powered Vehicle Security Systems](https://www.trendhunter.com/trends/vehicle-security-system.md) - [Truck-Specific Driver Assistance Systems](https://www.trendhunter.com/trends/driver-assistance-system.md)