# Disabled Street Performers Bill Shannon in Rjd2's “Work it Out” By Going Like Sixty | Published 2008-10-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/disabled-street-perfomer-rocks-bill-shannon-dances-with-heelies-crutches-an References: [ghostrobot](http://www.ghostrobot.com/spots/joey-garfield/work-it-out.html) & [virtualprovocateur](http://www.virtualprovocateur.com/) [Ghost Robot](https://www.trendhunter.com/trends/beige-billboards) has produced a fantastic [street performance video](https://www.trendhunter.com/trends/outdoor-advertising-campaign) directed by Joey Garfield for “Work it Out” by Rjd2. Garfield was named to the Cannes New Director's showcase for this video. Bill Shannon, a street performer with a hip disability, is featured in the music video as a [dancing man on crutches](https://www.trendhunter.com/trends/im-not-remarkable). Below, watch a short documentary of Bill Shannon's work as a street performer. **Implications** - Entertaining qualities are the most important aspects of a product or service advertisement. As a method of garnering attention, entertainment is an unparalleled method of advertising, so companies are becoming increasingly concerned with how to maintain consumer interest levels and keep them entertained. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 7% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Entertaining Advertising:** Leveraging entertainment to capture consumer attention and maintain interest in product or service advertisements. - **Street Performance Videos:** The production of captivating videos showcasing street performers, offering a unique form of entertainment and storytelling. - **Inclusivity and Disability Representation:** Increasing awareness and appreciation for inclusion and representation of disabled individuals in various forms of entertainment and media. ### Who This Affects Most - **Advertising and Marketing:** Opportunities for companies to explore innovative ways of incorporating entertainment into their advertising strategies to captivate consumers. - **Video Production and Content Creation:** Demand for visually captivating and engaging street performance videos to be used in various media platforms, such as music videos and documentaries. - **Entertainment and Media:** Embracing the value of inclusivity and disability representation by featuring disabled performers in films, music videos, and other entertainment forms. ## Related on Trend Hunter - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Empowering Short Films](https://www.trendhunter.com/trends/no-decision-without-us.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Street Performer Livestream Cameras](https://www.trendhunter.com/trends/suburb-street-performance-recorder.md) - [Access-Focused Performing Arts Organizations](https://www.trendhunter.com/trends/disability-inclusions.md) - [Branded Accessibility-Focused Concerts](https://www.trendhunter.com/trends/gaad-concert.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md)