# Pre-Dirtied Couture Sneakers The Maison Margiela Dirty Treatment Security Sneaker is Youthful By Michael Hemsworth | Published 2019-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-treatment-security-sneaker References: [highsnobiety](https://www.highsnobiety.com/p/maison-margiela-dirty-sneakers-release-date-price/) & [maisonmargiela](https://www.maisonmargiela.com/) The Maison Margiela Dirty Treatment Security Sneaker is the latest offering from the [high-fashion brand](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin) that aims to offer fashion-forward consumers with a pre-worn aesthetic to flaunt. Priced at $885 and coming in two color options, the sneakers have been intentionally finished with a dirty look that is, according to the brand, meant to convey a "youthful, nostalgic effect." This comes as one of the several examples from the high-fashion house of new products that have been accented with a [pre-worn look](https://www.trendhunter.com/trends/destroyed-tights) that could be interpreted as a comment on the staunch nature of the fashion industry. The Maison Margiela Dirty Treatment Security Sneaker can be purchased directly from the brand now and actually maintain a somewhat [90s look](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan) for nostalgic consumers to appreciate. Image Credit: Maison Margiela ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Pre-worn Aesthetic:** Opportunity for fashion brands to create pre-worn or intentionally distressed products to appeal to consumers seeking a vintage or nostalgic look. - **Youthful Nostalgia:** Fashion brands can tap into the desire for a nostalgic effect by incorporating elements from past eras into their designs. - **Commentary on Fashion Industry:** Opportunity for fashion brands to use pre-worn aesthetics as a form of critique or commentary on the traditional and rigid nature of the fashion industry. ### Who This Affects Most - **High-fashion:** High-fashion brands can explore the trend of pre-dirtied couture sneakers to captivate fashion-forward consumers who desire a unique and unconventional look. - **Footwear:** Footwear industry can incorporate pre-worn aesthetics into their designs, creating sneakers with intentional dirt or distressing to appeal to consumers seeking a fashionable 'lived-in' look. - **Nostalgia Fashion:** Nostalgia-focused fashion brands can seize the opportunity to embrace the 90s look and incorporate it into their designs to attract consumers seeking nostalgic fashion pieces. ## Related on Trend Hunter - [Distressed Canvas Footwear](https://www.trendhunter.com/trends/loved-to-death.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Super-Flat Luxurious Sneakers](https://www.trendhunter.com/trends/sprinters.md) - [Paint-Adorned Rugged Fashion Boots](https://www.trendhunter.com/trends/1460-8eyelet-boot.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md) - [Distressed Luxury Knitwear](https://www.trendhunter.com/trends/distressed-luxury-knitwear.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Stealthy Luxe Sneaker Collaborations](https://www.trendhunter.com/trends/xalp-shoe.md) - [Limited Reflective Footwear](https://www.trendhunter.com/trends/tabi-broken-mirror.md)