# Chewable Toothpaste Lush Introduces Dirty Toothy Tabs for Perfect Oral Hygiene By Carly Foy | Published 2011-03-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-toothy-tabs References: [musingsofamuse](http://www.musingsofamuse.com/2011/03/lush-dirty-toothy-tabs.html) & [lush](http://www.lush.co.uk/shop/) Handmade cosmetics company [Lush](https://www.trendhunter.com/trends/facial-gummy) guarantees the perfect amount of toothpaste for your daily oral hygiene routine with these featured Dirty Toothy Tabs. These Dirty Toothy Tabs, which resemble a package of mints, are made with spearmint and various other natural ingredients that Lush is known for. The user simply needs to pop one of these tablets in his mouth, chew and then brush like he would with normal toothpaste. Once the chewing starts, the tabs are activated by saliva and dissolve into foam, which actively whitens your teeth as well as freshens your breath. These tabs easily portable for those who like to brush throughout the day. With these Dirty Toothy Tabs, you no longer have to worry about losing your toothpaste cap again! ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 42% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Chewable Hygiene Products:** The trend towards chewable hygiene products could disrupt the traditional forms of toothpaste and breath fresheners. - **Natural Oral Care:** The increased demand for natural ingredients in toothpaste and mouthwash creates opportunities for companies to innovate and disrupt the oral care market. - **On-the-go Hygiene Solutions:** The trend towards compact, portable hygiene products presents an opportunity for companies to create innovative solutions for consumers who need to maintain oral care habits while on-the-go. ### Who This Affects Most - **Oral Care:** The oral care industry can innovate and develop chewable toothpaste and mouthwash products to meet the demand for natural ingredients and offer on-the-go solutions. - **Consumer Goods:** Consumer goods companies can disrupt the hygiene market by creating new chewable products for oral care and other forms of hygiene. - **Alternative Medicine:** Companies in the alternative medicine industry can create natural, chewable products for oral care and promote their benefits as an alternative to traditional toothpaste and mouthwash. ## Related on Trend Hunter - [Minty Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tablet.md) - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md) - [Toothpaste-Dispensing Toothbrushes](https://www.trendhunter.com/trends/onedone.md) - [Minty Whipped Toothpastes](https://www.trendhunter.com/trends/whipped-toothpaste.md) - [Probiotic Mouthwash Tablets](https://www.trendhunter.com/trends/parla-mouthwash.md) - [Tooth Whitening Tablets](https://www.trendhunter.com/trends/pap-fizz.md) - [Purple Toothpaste Tablets](https://www.trendhunter.com/trends/purple-brightening-toothpaste.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md)