# Invigorating Rose Fragrances Heretic Parfum's Dirty Rose Pays Homage to the Golden Age of Perfume By Laura McQuarrie | Published 2024-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-rose References: [fragrantica](https://www.fragrantica.com/news/Heretic-Parfum-s-Dirty-Rose-Rose-s-Relaunch-and-Rose-s-Revenge-21043.html) & [hereticparfum](https://hereticparfum.com/products/dirty-rose)  Naturally derived fragrance brand [Heretic Parfum](https://www.trendhunter.com/trends/poltergeist-eau-du-parfum) relaunched [Dirty Rose](https://www.trendhunter.com/trends/uncrate-x-heretic-fragrance-discovery-set) with a new 99% all-natural formula that pays homage to the 1920s. For this relaunched scent, Heretic Parfum founder, perfumer and creative director Douglas Little set out to create a funky, [androgynous scent](https://www.trendhunter.com/trends/windows-down-by-henry-rose). Dirty Rose opens with a vibrant burst of pink pepper and nutmeg, layered over the warm, earthy tones of cedar. The heart leads into a rich bouquet of Damascena rose and black currant, complemented by the resinous depth of elemi. As the scent settles, the base of Dirty Rose unveils a sophisticated blend of cypriol, labdanum, patchouli, and the sweet, creamy notes of vanilla bean CO2, creating a lasting, complex trail that is both alluring and deeply comforting. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 18% | Freshness: 28% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Androgynous Fragrances:** Fragrances that challenge traditional gender norms offer inclusivity and broaden the consumer base. - **Natural Ingredients Boom:** The use of 99% all-natural formulas in perfumes aligns with growing consumer demand for clean and sustainable products. - **Nostalgic Scents:** Reinvigorating vintage scents creates a unique blend of modern and classic that appeals to consumers' sense of nostalgia. ### Industries Being Reshaped - **Perfume Industry:** Innovative scent profiles and natural ingredient compositions are redefining modern perfumery standards. - **Natural Cosmetics:** Increased demand for naturally derived ingredients is driving growth and innovation in the natural cosmetics sector. - **Luxury Goods:** High-end, artisanal fragrances with complex scent profiles are cementing their place in the luxury market. ## Related on Trend Hunter - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Leathery Rose Fragrances](https://www.trendhunter.com/trends/rose-whip-by-phlur.md) - [Darkly Evocative Fragrances](https://www.trendhunter.com/trends/heretic-midnight-toker.md) - [Ghostly Spiced Fragrances](https://www.trendhunter.com/trends/poltergeist-eau-du-parfum.md) - [Plant-Based Aromatherapeutic Fragrances](https://www.trendhunter.com/trends/aromatherapeutic-fragrance.md) - [Unconventional Fruity Body Mists](https://www.trendhunter.com/trends/body-mist-collection.md) - [Evocative Black Sand Fragrances](https://www.trendhunter.com/trends/plantbased-eau-de-parfum.md) - [Perfume Sampling Sets](https://www.trendhunter.com/trends/heretic-parfum.md) - [Botanically Inspired Luxury Fragrances](https://www.trendhunter.com/trends/rose-magnitude.md)