# Rice-Forward Fragrances BornToStandOut Launches Its Dirty Rice Fragrance by Olivier Cresp By Adam Harrie | Written with AI assistance | Published 2026-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-rice References: [premiumbeautynews](https://www.premiumbeautynews.com/en/borntostandout-unveils-dirty-rice) & [borntostandout](https://borntostandout.com/products/dirty-rice?srsltid=AfmBOorn5OMrZkAXWcWXwSz6B7BGDqd6gGDfZdoGpk6uT-713K-3tyLd)  BornToStandOut launched Dirty Rice, a new niche fragrance composed by master perfumer Olivier Cresp, featuring a basmati rice accord at its core. The scent opens with bergamot and almond before moving into a [milky, powdery heart](https://www.trendhunter.com/trends/mochi-milk-eau-de-parfum) of basmati rice, peony and milk notes. The fragrance settles into a woody, musky base blending sandalwood, vetiver, cedarwood, musk and Cetalox to create an intimate, [skin-inspired trail](https://www.trendhunter.com/trends/eau-intimite). Dirty Rice is available in 15ml, 50ml and 100ml formats, priced at EUR 80, EUR 190 and EUR 270, respectively. The composition is designed to evoke a raw yet refined sensuality through its warm rice accord and deeper woody facets. For consumers seeking distinctive, story-driven scents, Dirty Rice offers an unconventional fragrance profile while reinforcing BornToStandOut’s Korean heritage and international niche positioning. Image Credit: BornToStandOut ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 29% | Activity: 36% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Rice-centric Perfumery:** Grain-based accords introduce unfamiliar gourmand textures that can differentiate niche scents through culturally resonant, comfort-driven olfactive profiles. - **Skin-inspired Sensuality:** Soft musks, milky notes and woody bases reflect growing demand for intimate fragrances that feel personal, subtle and emotionally close. - **Heritage-led Niche Scents:** Cultural storytelling in fragrance creates space for brands to translate regional ingredients and identity into premium global beauty narratives. ### Where This Applies - **Fine Fragrance:** Unconventional ingredient pairings expand the premium scent market by giving consumers more distinctive alternatives to traditional floral, citrus and amber formulas. - **Luxury Beauty:** Small-format and high-priced fragrance launches support experimentation with collectible products that balance accessibility, exclusivity and brand prestige. - **Specialty Retail:** Story-rich niche perfumes strengthen curated retail environments where discovery, sensory education and cultural context can drive consumer engagement. ## Related on Trend Hunter - [Concentrated Oud Fragrances](https://www.trendhunter.com/trends/sauvage-extrait.md) - [Toasted Rice Perfumes](https://www.trendhunter.com/trends/vanilla-rice-eau-de-parfum.md) - [Bold Raspberry-Infused Fragrances](https://www.trendhunter.com/trends/libre-berry-crush.md) - [Fruity Sticky Rice Perfumes](https://www.trendhunter.com/trends/dannam-mango-sticky-rice.md) - [Mixology-Inspired Perfumes](https://www.trendhunter.com/trends/mixologist-parfums.md) - [Loud Luxury Perfumes](https://www.trendhunter.com/trends/a-corps-secret.md) - [Dirty Martini Fragrances](https://www.trendhunter.com/trends/dirty-martini-fragrance.md) - [Luxury Everyday Rice Products](https://www.trendhunter.com/trends/nice-rice.md) - [Luxurious Iconic Fragrance Campaigns](https://www.trendhunter.com/trends/miss-dior-essence.md)