# Double-Dipped Cookie Snacks Dirty O by Zac's Sweet Shop is a Snackable Take on the Dirt Cup By Laura McQuarrie | Published 2026-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-o-by-zacs-sweet-shop References: [instagram](https://www.instagram.com/zacssweetshop/p/DWjZidYlF9r/) & [zacssweetshop](https://zacssweetshop.com/collections/all/products/dirty-o)  Dirty O by Zac's Sweet Shop reinvents the classic dirt cup as a nostalgic, snackable indulgence that's ready to enjoy straight out of the bag—no layering needed. This no-bake dessert is typically built on a base of creamy chocolate pudding sprinkled with crushed sandwich cookies and topped with colorful gummy worms, and the limited-edition Dirty O offers a modern take on the pleasing indulgence for all ages with a double-dipped sandwich cookie coated in milk and white chocolate, finished with cookie crumble and topped with two gummy bears. Dessert-obsessed Zac Coughlin, founder and CEO of Zac’s Sweet Shop, describes himself as "the Gen-Z Wonka" and is on a mission to offer bold, fun, innovative ways for people to treat themselves and share sweet experiences with others. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 11% | Activity: 14% | Freshness: 74% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Snackable Nostalgia:** Transformations of classic childhood desserts into grab-and-go formats that evoke memories while meeting modern convenience preferences. - **Double-dipped Premiumization:** Layered coating techniques and upscale finishes that elevate low-cost cookies into indulgent, premium-priced treats appealing to experience-seeking consumers. - **Playful Texture Fusion:** Combinations of crunchy cookies, creamy fillings, and chewy candy that create multisensory snacking experiences favored by younger demographics. ### Sectors Adopting This - **Packaged Ready-to-eat Snacks:** Single-serve, shelf-stable dessert snacks positioned between confectionery and convenience foods for impulse purchases and gifting. - **Confectionery and Coating Manufacturers:** Specialized ingredient solutions and process innovations for double-dipping and decorative finishes that enable small-batch creativity at scale. - **Direct-to-consumer Food Brands:** Brands leveraging storytelling and limited-edition drops to build cult followings and test novel flavor-texture concepts directly with consumers. ## Related on Trend Hunter - [Protein-Packed Fiber Snack Bars](https://www.trendhunter.com/trends/protein-one-protein-bars.md) - [Collaborative Coffee Cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-x-jacks-coffee.md) - [Treat-Like Energy Protein Bars](https://www.trendhunter.com/trends/lrabar-protein.md) - [Fruity Chocolate-Paired Yogurt Snacks](https://www.trendhunter.com/trends/nomadic-clusters.md) - [Seasonal Frozen Yogurt Menus](https://www.trendhunter.com/trends/yogurtland-1.md) - [After Dark Treat Collections](https://www.trendhunter.com/trends/bokksu-boutique-afterhours-mix.md) - [Nostalgically Sweet Shakes](https://www.trendhunter.com/trends/dirt-cup-shake.md) - [Pumpkin Pie Cheesecake Yogurts](https://www.trendhunter.com/trends/pumpkin-pie-cheesecake.md) - [Playful Kid-Friendly Restaurant Menus](https://www.trendhunter.com/trends/cracker-barrel-kids-menu.md)