# Dirty Martini Cream Cheeses Pop-Up Bagels' Dirty Martini Schmear Features Olives & Vodka By Laura McQuarrie | Published 2025-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-martini-schmear References: [forbes](https://www.forbes.com/sites/alywalansky/2025/05/28/the-dirty-martini-has-entered-the-breakfast-game/) & [instagram](https://www.instagram.com/p/DKPfht3O6kn/)  A classic martini comes together with a handful of ingredients, so when [Pop-Up Bagels](https://www.trendhunter.com/trends/cannabis-infused-spirits) set out to create a [Dirty Martini](https://www.trendhunter.com/trends/dirty-martini-fragrance) Schmear, olives and vodka were essential inclusions. Although National Martini Day takes place in mid-June, fans will only have until June 4th to experience this limited-time martini-inspired cream cheese that gets its savory, briny essence from Mezzetta olives and ALB Vodka. "Loyal fans have been asking for a Dirty Martini schmear forever—and with martinis having such a moment right now, it finally felt like the perfect time," Adam Goldberg, founder of [Popup Bagels](https://www.trendhunter.com/trends/pickle-de-gallo-schmear), told Forbes. As consumers crave inventive, savory spreads and martini-inspired menu items, this cream cheese spread delivers it all—combining bold, tangy flavor for the perfect bagel pairing. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 64% | Activity: 77% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Alcohol-infused Foods:** The integration of spirits like vodka into food products offers a unique gastronomic experience, capturing adventurous palates seeking indulgent flavors. - **Limited-edition Culinary Experiments:** Creating exclusive, time-sensitive food items can drive consumer interest and foster a sense of urgency to try novel products. - **Savory-sweet Flavor Combinations:** Developing unexpected pairings like olives and cream cheese taps into a growing consumer interest in complex flavors that defy traditional taste boundaries. ### Industries Being Reshaped - **Specialty Foods:** The specialty foods sector can capitalize on growing demand for unique, limited-time offerings like spirit-infused spreads. - **Alcoholic Beverage Marketing:** Alcohol brands can diversify their market presence by partnering with food companies to create crossover culinary experiences. - **Gourmet Bagel Shops:** Artisanal bagel shops can expand their menus with inventive schmears, aligning with consumer desires for premium and exotic flavors. ## Related on Trend Hunter - [Cream Cheese-Stuffed Olives](https://www.trendhunter.com/trends/phillytini-olives.md) - [Martini-Inspired Pizzas](https://www.trendhunter.com/trends/dirty-martini-pizza.md) - [Savory Cocktail Dips](https://www.trendhunter.com/trends/dirty-martini-dip.md) - [Dirty Martini Sundaes](https://www.trendhunter.com/trends/dirty-martini-sundae.md) - [Cream Cheese-Stuffed Olives](https://www.trendhunter.com/trends/philly-tini-olives.md) - [Pastrami-Inspired Martinis](https://www.trendhunter.com/trends/maisel-tov-martini.md) - [Briny Anchovy Martinis](https://www.trendhunter.com/trends/gilda-martini.md) - [Tartar Sauce-Inspired Martinis](https://www.trendhunter.com/trends/grey-goose-chip-shop.md) - [Tangy Pickle Cream Cheeses](https://www.trendhunter.com/trends/pickle-de-gallo-schmear.md)