# Suggestive Bedding Branding The Dirty Linen Packaging is Unabashedly Playful By Laura McQuarrie | Published 2014-04-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-linen References: [thedieline](http://www.thedieline.com/blog/2014/4/4/dirty-linen) & [planetadesign.se](http://www.planetadesign.se/dirty-linen/) Linen is a luxurious natural fabric that's often seen as crisp and clean, but Planeta Design's branding for 'Dirty Linen' undoes all of these associations with a new identity that's [sensual, a little gritty](https://www.trendhunter.com/trends/debauchery-lifestyle) and definitely not afraid to get dirty. With a careful choice of materials and typefaces, the brand is given a bold attitude. This is carried through in all of the details, from the front of the box that contains the [bedding](https://www.trendhunter.com/trends/brooklinen-x-dabito), to [the tags on the sheets](https://www.trendhunter.com/trends/intelegente-fine-linen), which playfully hint at pleasure, sin and wicked fun. Although the colors are fairly subdued, naturally, so is linen and it works incredibly well for this packaging. There's quite a bit of wordiness and plenty of descriptive adjectives, yet somehow there's still plenty left to the imagination. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Bold Branding:** Opportunity for disrupting the market with bold branding by undoing typical associations and delivering a bold attitude. - **Playful Packaging:** Creating playful packaging that hints at pleasure and can be applied to other industries with similar branding needs. - **Subdued Color Palette:** Using subdued color palettes in branding to evoke a calming, luxurious, and high-end feel for products and services. ### Where This Applies - **Bedding Industry:** Opportunity to disrupt the typical associations of bedding with bold and playful branding ideas that can capture a greater market share. - **Luxury Goods Industry:** Creating and using subdued color palettes can disrupt typical luxury branding and provide a calming, yet high-end feel for services and products, applied to various luxury good industries. - **Personal Care Industry:** Creating bold packaging with playful elements in the personal care industry could create more interest in products and disrupt the market. ## Related on Trend Hunter - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Tradition-Inspired Bed Sheets](https://www.trendhunter.com/trends/timeless-bed-sheet.md) - [Sustainable Linen Bedding](https://www.trendhunter.com/trends/sustainable-linen-bedding.md) - [French Washed Linens](https://www.trendhunter.com/trends/adele-duvet-cover.md) - [Luxurious Hotel Bed Linens](https://www.trendhunter.com/trends/fenwick.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Luxurious Linen Bed Bundles](https://www.trendhunter.com/trends/linen-bed-bundle.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Chic Linen Quilt Designs](https://www.trendhunter.com/trends/linen-quilt-design.md)