# Modern Chivalry Manuals The Gentlemen Project: Volume 1 by Dirty Gentlemen Clothing Company By Jana Pijak | Published 2013-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dirty-gentlemen-clothing-company References: [dirtygentlemen](http://www.dirtygentlemen.com/) & [cargocollective](http://cargocollective.com/tambam) The Gentlemen Project: Volume 1 Launch Package aims to redefine the common meaning of the age-old word “gentlemen”. This Toronto-made launch package comes complete with a book that celebrates chivalry while weighing both modern and outdated gentlemanly etiquette rules. This book is paired with a signature [Dirty Gentlemen Clothing Company](https://www.trendhunter.com/trends/dirty-willy-underwear) printed unisex T-shirt in black that features a branded leather tag that is laser-cut. Moreover, each launch package is hand-stamped with the Dirty Gentlemen Clothing Company logo along with a number out of the limited quantity of 200 made. The book’s artisanal design is courtesy of graphic designer Teresa Tam who worked with the emerging label’s creators to conceive a bold vision for its [debut collection preview](https://www.trendhunter.com/trends/mens-essentials). Exuding a clean aesthetic, The Gentlemen Project: Volume 1 challenges the word’s top-hat sporting traditions and embraces a [modern translation of its definition](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). Dirty Gentlemen Clothing Company believes that true modern gentlemen are “Dirty Gentlemen” who garner respect thanks to hard work and the ability to get their hands dirty. Ultimately, these “Dirty Gentlemen” are meant to be defined by their chivalrous gestures and not by their cloth. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Redefining Chivalry:** Opportunity to challenge traditional notions of chivalry and create a modern interpretation. - **Artisanal Design:** Opportunity to collaborate with graphic designers to create unique and visually appealing products. - **Modern Gentlemen:** Opportunity to cater to the growing demand for clothing that reflects modern interpretations of masculinity. ### Sectors Adopting This - **Fashion:** Opportunity for clothing companies to create innovative designs that challenge traditional concepts. - **Publishing:** Opportunity to publish books or manuals that redefine and update social norms and etiquette. - **Graphic Design:** Opportunity for graphic designers to collaborate with fashion brands to create unique and eye-catching designs. ## Related on Trend Hunter - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Dapper-Themed Group Motorcycle Rides](https://www.trendhunter.com/trends/distinguished-gentlemans-ride.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Luxurious Men's Grooming Gift Sets](https://www.trendhunter.com/trends/luxurious-mens-grooming-gift-sets.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Groom-Targeted Wedding Tools](https://www.trendhunter.com/trends/guide-for-grooms.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md)